Translated concepts into user flows, sketches, storyboards, wireframes, mockups and interactive prototypes.

Created components for effective scaling, utilized design standards guidelines for visual continuity and known interaction patterns.

Crafted flows throughout for multi-team consensus and reference, conducted expert interviews and competitive research.

Performed end-to-end product design, execution, research, discovery, and prototyping.

Increased ads’ engaged conversation rate by 29x, grew 500% YoY and launched over 80 campaigns with 500M impressions in H12020

Daily collaboration with Engineering, Product, Business Development and Marketing teams.

Created a design collective for sole contributor designers within the department.