• Develop marketing campaign strategies for Big Ideas events and industry workshops and establish guidelines to standardize promotional material designs, resulting in 50% increase in event attendance

• Produce print and digital marketing assets to promote annual student entrepreneur contest focusing on creative ideas for social impact, drawing upon over 100 teams from all UC campuses and two other international universities

• Lead outreach programs to support recruitment of industry professionals to provide funding and serve as mentors for student project teams

• Created company logo from concept through completion and established brand guidelines to support Tether’s visual identity

• Developed and produced digital assets for Kickstarter crowdfunding campaign to secure project backers and funding

• Produced social media advertisements to attract new consumers and promote product launch

• Conducted desk research and synthesized competition analysis findings to make recommendations to three internal functions (design, marketing, and public relations) on platform redesign of newsletter and website

• Redesigned the company’s public-facing website by introducing a new header style and establishing brand consistency to boost web traffic by 200,000 visits

• Designed new logos and graphics for CB Insights’ research portal and social media platforms to enhance client engagement experience