– Owned end-to-end design of a hobbyist onboarding flow, from stakeholder interviews and usability research through high-fidelity prototyping and engineering handoff, aiming for conversion improvement for a historically high-churn user segment.

– Led usability testing strategy: defined methodologies, recruited participants, and set success metrics to validate core features before engineering handoff, reducing downstream revision cycles.

– Designed high-fidelity industrial quality control tools to replace manual workflows, directly reducing cognitive load for quality control inspectors. Balanced strict engineering constraints with user ergonomics to increase efficiency and streamline the overall user experience.

– Drove information architecture and interaction design for a high-stakes industrial product, collaborating directly with PMs and engineers to balance technical constraints with user needs.

– Conducted continuous discovery, including stakeholder interviews and moderated usability sessions, synthesizing findings into iterative design improvements across a fast-moving product cycle.

– Designed the interface for the SMAR tool (Systematic Mobile App Review), establishing WCAG-compliant navigation patterns used by researchers across the lab.

– Worked collaboratively with developers to create UI improvements that bridged academic research goals with functional software constraints.

– Managed daily logistics and program execution for a 300-person youth performing arts organization, including logistics, scheduling, vendor coordination, and program execution across multiple concurrent programs.

– Primary communication lead for families and staff across all programs, including crisis response and sensitive family situations; maintained trust and continuity under high-pressure conditions.

– Restructured landing page information architecture to align with user mental models, shortening the path-to-conversion and reducing navigation depth for a high-growth Web3 platform.

– Conducted competitive analysis to identify market gaps, collaborating with the Head of Product to position UX as a key differentiator.

– Built a full visual identity system, including typography, color, and spacing, that measurably improved brand perception and trust signals for new visitors.