• Defined a unified B2B platform vision, consolidating four separate software services into a single architectural framework that supports a 34% year‑over‑year increase in connectivity, using prototyping, information architecture and stakeholder workshops.

• Led UX/UI efforts across four external design teams to adopt shared library standards, improving design consistency across the flagship platform to 95% and raising overall UX quality through regular design reviews and usability testing

• Designed an AI‑driven agent framework that processes 1.9 TB of daily telemetry to automate PC hardware remediation, converting reactive IT workflows into proactive solutions that serve 3.2 M global devices

• Standardized design deliverables using the HP design system and Figma, ensuring core design standards were met while systematically improving interaction design and documentation, raising average page engagement by 28%.

• Optimized the early‑stage design workflow with rapid‑prototyping tools in Miro and Figma, cutting wireframe delivery time by 30% and enabling quicker iteration and stakeholder approval for key B2B features

• Owned the end‑to‑end research process, planning participant recruitment and facilitating sessions, which ensured comprehensive data collection for design decisions

• Translated user research into wireframes and prototypes, and collaborated with lead designers to present insights to external clients, iterating designs based on feedback, which accelerated approval cycles

• Conduct discovery and test research on a team of designers while relying on the importance of data in those decisions to iterate user flows from low-fidelity to interactive prototypes

• Contribute to high-level strategic decisions with the product and executive teams throughout the product lifecycle to address feasibility of user and business needs

• Spearhead the organization’s inaugural design system, reducing visual debt and streamlining workflows to save each designer 1.4 hours weekly in production time.