# Ella L.

> Award-winning | Senior Product Designer | Interaction Design • B2B SaaS  •  Translating Technical Complexity and Building Scalable Design Systems for Technical Products

Location: San Francisco, California, United States
Profile: https://flows.cv/ellal

Strategic Design leader specializing in architecting AI-driven, enterprise SaaS ecosystems to transform complex telemetry data into human-centric solutions. Currently at HP, I lead the integration strategy for the Workforce Experience Platform, recognized for its' innovation in hybrid work. Awarded during a 4-year streak with performance-based bonuses for aligning cross-functional squads to de-risk product strategy, scale design craft, and drive measurable year-over-year growth.

I thrive at the intersection of technical 'plumbing' and business strategy, transforming high-density technical requirements into intuitive, 'single-pane-of-glass' experiences that empower IT admins globally.    

I’m a firm believer that some of the best ideas happen outdoors. I prioritize fresh air, big views, and a healthy dose of laughter in everything I do. 


Portfolio link subject to request.

## Work Experience
### Senior Product Designer @ HP
Jan 2023 – Present
• Defined a unified B2B platform vision, consolidating four separate software services into a single architectural framework that supports a 34% year‑over‑year increase in connectivity, using prototyping, information architecture and stakeholder workshops.
• Led UX/UI efforts across four external design teams to adopt shared library standards, improving design consistency across the flagship platform to 95% and raising overall UX quality through regular design reviews and usability testing
• Designed an AI‑driven agent framework that processes 1.9 TB of daily telemetry to automate PC hardware remediation, converting reactive IT workflows into proactive solutions that serve 3.2 M global devices

### Product Designer @ HP
Jan 2021 – Jan 2021
• Standardized design deliverables using the HP design system and Figma, ensuring core design standards were met while systematically improving interaction design and documentation, raising average page engagement by 28%.
• Optimized the early‑stage design workflow with rapid‑prototyping tools in Miro and Figma, cutting wireframe delivery time by 30% and enabling quicker iteration and stakeholder approval for key B2B features

### UX Designer @ UXReactor
Jan 2021 – Jan 2021 | San Francisco Bay Area
• Owned the end‑to‑end research process, planning participant recruitment and facilitating sessions, which ensured comprehensive data collection for design decisions
• Translated user research into wireframes and prototypes, and collaborated with lead designers to present insights to external clients, iterating designs based on feedback, which accelerated approval cycles

### Product Designer @ B~STEM Project
Jan 2020 – Jan 2021 | San Francisco Bay Area
• Conduct discovery and test research on a team of designers while relying on the importance of data in those decisions to iterate user flows from low-fidelity to interactive prototypes 
• Contribute to high-level strategic decisions with the product and executive teams throughout the product lifecycle to address feasibility of user and business needs
• Spearhead the organization’s inaugural design system, reducing visual debt and streamlining workflows to save each designer 1.4 hours weekly in production time.


## Education
### Bachelor of Arts in International Relations, Visual Arts
Boston University

### Certificate in UX, Frontend Development
CareerFoundry

### Study Abroad in International Relations and Affairs
Imperial College London

### Fashion Design in Fashion/Apparel Design
New York School of Design


## Contact & Social
- LinkedIn: https://linkedin.com/in/lohella
- Portfolio: https://ontherolls.wordpress.com

---
Source: https://flows.cv/ellal
JSON Resume: https://flows.cv/ellal/resume.json
Last updated: 2026-04-13