Driving the evolution, scalability, and adoption of design systems at TikTok Monetization team.

Empowering a large team of product designers across multiple verticals and platforms. Focused on delivering cohesive, efficient, and impactful design solutions that enhance user experience, foster consistency, and streamline operations across products.

As project lead, I led cross-functional teams and delivered end-to-end design projects that combined breakthrough strategies, user-centered experiences, and innovative products to drive business growth and elevate customer engagement.

Leveraged expertise across UX strategy, user research, design system strategy and implementation, concept design, and brand refreshes.

Collaborated with prominent clients across diverse industries, ranging from B2B/B2C SaaS, financial services, and e-commerce to health and wellness, etc.

Served as a guest critic for the Hybrid Interfaces class, providing expert feedback on projects integrating physical products with UX design.