Designed custom products and packaging with local manufacturers

Optimized site functionality and implemented new designs for website and email newsletters

Implemented scaleable inventory management system, production and fulfillment processes

Hired and trained operations associates

Managed new product commercialization, including sales training, pitch material creation, and internal communications and marketing

Liaised between sales and product management, collating and representing the interests of global sales organization to inform product roadmap

Served as subject matter expert for global salesforce (10K+ sellers) on new AdWords reporting features and campaign experimentation platform

Defined metrics and built reporting dashboards to support internal business reviews and customer facing analytics

Led cross-functional team of sales, account managers, and deal researchers to maintain deal pipeline and achieve sales targets

Managed Home Appliances social media channels and omni-channel retail initiatives