• Engaged in daily collaboration with product managers and engineers to successfully deploy new features and establish a unified design system, resulting in improved conversion rates across the entire website and the establishment of a seamless platform

• Prototyped new functionalities on mobile and desktop to stakeholders, aiming to enhance conversion rates and enhance site usability

• Conducted research to analyze user behaviors to minimize pain points and create wireframes using the data to focus on human-centered designs

• Maintained regular, weekly communication with clients to gain insight into their brand vision, while concurrently providing project updates to ensure the delivery of high-quality results aligned with their specific requirements and expectations

• Crafted over 30 graphic and web design solutions using Figma and a range of Adobe applications, tailored meticulously to align seamlessly with the client's distinct branding

• Delivered conceptual ideas and final deliverables to the client punctually , effectively portraying the brand's essence

• Developed a comprehensive set of wireframes, ranging from low to high fidelity, across the entire website, for the purpose of presenting to stakeholders and enhancing user usability

• Collaborated within a cross-functional team of designers to conduct in-depth user research, aiming to gain valuable insights into the user perspective and enhance the overall user experience

• Formulated and champion design guidelines, industry best practices, and standard protocols