• As the founding designer, led end-to-end design of core UX flows and patterns, focusing on features that supported early playtesting and user adoption.

• Established a cohesive visual to enhance AI character expression and emotional engagement across game states.

• Led UX for GenAI music tools used by millions of creators, reducing friction in prompt creation and accelerating time to output in a fast-paced, experimental environment.

• Developed discography management tools to streamline artist feedback.

• Enhanced artist visibility on YouTube Music by optimizing content presentation and user navigation, driving increased consumption and engagement.

• Designed storytelling tools for creator profiles as part of a broader initiative that drove 45% higher content saves and improved click quality by 0.77%.

• Designed interactive UI that increased meaningful comments and creator feedback, contributing to stronger community engagement across creator profiles.

• Streamlined malware resolution flows in partnership with UXR and engineers, increasing user autonomy and reducing support tickets.

• Established a scalable component library and design system that brought clarity and cohesion to key product surfaces, supporting faster iteration and cross-team alignment.