# Ellie Kim

> UI/UX Designer

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/elliekim

I’m a product designer with a background in marketing and global brand strategy.

My career began in the beauty and lifestyle industry, where I launched global luxury brands like Valentino Beauty in Korea and managed national operations at Benefit Cosmetics. Later at Zespri, I worked with sales data and business planning. Each role sharpened my ability to understand markets, people, and the stories behind their choices.

Over time, my curiosity shifted from how brands connect with people to how products themselves can create that connection. That curiosity led me into product design, where I now focus on turning abstract ideas into intuitive, real-world experiences.

As a designer, I love bridging creativity with problem-solving - whether it’s rethinking user journeys, building systems that scale, or finding small design details that make everyday interactions delightful.

## Work Experience
### UI/UX Designer @ TechEquity Ai
Jan 2026 – Present | San Francisco Bay Area
Building a Design System

### UI/UX Design Intern @ LingoLeap
Jan 2025 – Jan 2025 | Santa Clara County, CA
AI-driven Language Education

Led the creation of a new design system that improved UI consistency, component quality, and developer efficiency while clarifying AI interaction flows for learners.

### Product Design Intern @ Shades
Jan 2024 – Jan 2024 | San Francisco, California, United States
Designed two game features and a reward system in the Shades app, enhancing user retention through engaging interactions.

### Growth Lead @ Zespri International
Jan 2023 – Jan 2024 | Seoul, South Korea
Contributed to kiwi market growth across the full New Zealand import season (April–November), driving +6.3% YoY growth and 80% market share through sales data analysis and cross-functional collaboration on new strategies and products (Zespri Fresh-cut).

### Brand Manager @ Benefit Cosmetics
Jan 2021 – Jan 2023 | Seoul, South Korea
Benefit Cosmetics Travel Retail

### Marketing Specialist @ L'Oréal
Jan 2021 – Jan 2021 | Seoul, South Korea
Luxury Division, Shu Uemura / Valentino Beauty


## Education
### Master of Arts - MA in Interaction and UI/UX Design
Academy of Art University

### Bachelor's degree in Business Administration and Management, Communication(Advertising and Public Relations)
Dankook University


## Contact & Social
- LinkedIn: https://linkedin.com/in/elliekimdesign
- Website: https://elliekimdesign.com/

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Source: https://flows.cv/elliekim
JSON Resume: https://flows.cv/elliekim/resume.json
Last updated: 2026-04-05