# Ellie La

> Senior UX Designer @ GEICO || prev. Capital One, CMU HCI

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/elliela

I don’t just design interfaces — I design moments that matter.
My belief that great UX should make everyday tools more seamless, personal, and genuinely enjoyable. I thrive on using research insights and data to create digital experiences people genuinely love to use. I’ve launched 0-1 products, led design thinking workshops, built design systems, and brought simplicity to complex problems — all while keeping people at the heart of the work.

## Work Experience
### Senior UX Designer @ GEICO
Jan 2026 – Present | San Francisco, California, United States

### Senior UX Designer @ Capital One
Jan 2021 – Jan 2026 | San Francisco, California, United States
Lead design for consumer-facing and enterprise products in Auto Refinance and Enterprise Risk. Identify and deliver product features by making data backed decisions and collaborating closely with Product, Tech, Legal, and Business partners
- Received Circle of Excellence award presented by the CEO, the highest internal honor
- Redesigned loan checkout experience and conducted in market A/B testing, resulting in 13% increase in application completion, 8% increase in loan originations, and an additional volume of $11M in a month
- Delivered a new end to end workflow by automating steps and integrating data systems, resulting in 21% reduction in time on task, 59% reduction in user errors, and saving $4M in annual operation costs

### UX Design Engineer @ Aerial Metrics
Jan 2020 – Jan 2021
Redesigned and developed the company website that is used by current and prospective subscribers to Pix4D, a photogrammetry software for professional drone mapping.
- Reviewed the original website and identified areas of improvement (content, use of illustrations, etc)
- Evaluated information architecture and reorganized sitemap based on common user flows
- Wireframed and iterated on designs 
- Implemented the designs using HTML/ CSS, JavaScript, Bootstrap, and Drupal

### UX Designer @ Human-Computer Interaction Institute - Carnegie Mellon University - School of Computer Science
Jan 2018 – Jan 2020 | Pittsburgh, Pennsylvania, United States
Identified use cases and features for SleepU, an AI sleep intervention app that detect interruptibility of users, and recommends personalized sleep recommendations based on Fitbit data and habit tracking
- Created storyboards and conducted speed-dating sessions to gauge target users’ impressions of solutions and determine whether there’s a need 
- Transcribed interviews and composed annotative notes, to create affinity diagrams of key learnings

### Head Teaching Assistant @ Carnegie Mellon University School of Computer Science
Jan 2018 – Jan 2020 | Pittsburgh, PA
Course: 15-110 Principles of Computing

Being a TA not only allowed me to help students learn and enjoy Computer Science (just as this course did for me when I knew nothing about coding), but also collaborate to solve problems-- whether it's coming up with efficient algorithms, taking on a different perspective, or simply debugging. My learning continued even as a TA, as teaching students helped consolidate own my knowledge.

Responsibilities as Head TA (2 semesters):
- Led a team of 22 TAs for a course of 260 students
- Helped design the coursework and materials, including recitation plan and rubrics for homework/exam

Responsibilities as TA (3 semesters):
- Led recitations, office hours, team homework sessions, and review sessions
- Provided one-on-one meetings for students who desired more help
- Proctored and graded homework and exams

### Research Assistant @ Carnegie Mellon University
Jan 2018 – Jan 2019 | Pittsburgh, PA
By being involved in the Infant Cognition Lab, I was able to experience the everyday life of a researcher.  The skills I acquired from this psychology lab such as interacting with participants, analyzing data, and reviewing experimental design were valuable to my professional development.

Responsibilities:
- Conduct studies by obtaining consent, coding the data, and debriefing the participant on the hypothesis and context of the study
- Contact and schedule eligible participants by using the lab’s database
- Review and critique published research papers with the professor (Principal Investigator), to recognize different practices of experimental design


## Education
### Bachelor of Science - BS in Cognitive Science, Human Computer Interaction
Carnegie Mellon University


## Contact & Social
- LinkedIn: https://linkedin.com/in/ellie-la-590685156
- Portfolio: https://yelizabethla.github.io

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Source: https://flows.cv/elliela
JSON Resume: https://flows.cv/elliela/resume.json
Last updated: 2026-04-13