# Ellina Lapina > Staff Product Designer at Intuit Location: San Francisco Bay Area, United States Profile: https://flows.cv/ellinalapina I am passionate about creating engaging experiences for web and mobile users. In my work, I focus on utilitarian design that is well thought-through and aesthetically pleasing at the same time. Utilizing a wide range of skills I enjoy working on complex projects from research to dev hand-off while collaborating closely with other teams. ## Work Experience ### Staff Product Designer @ Intuit Jan 2025 – Present | San Francisco Bay Area Virtual Expert Platform ### Sr. Product Designer @ Intuit Jan 2020 – Jan 2025 | Mountain View, California, United States Virtual Expert Platform ### Product Designer @ Airspace Technologies Jan 2019 – Jan 2020 | Greater San Diego Area Responsible for implementing several big features for the driver mobile app, and defining its UI direction. Built a design system for iOS and Android platforms from scratch, resulting in consistent user experiences and optimized processes. Led various projects for operations and finance web dashboards that involved research, design, testing, and hand-off efforts while collaborating closely with product and development teams. ### UX/UI & Visual Designer @ Autosplice, Inc. Jan 2017 – Jan 2019 | Greater San Diego Area Conducted competitive and user research, built the information architecture, defined design direction, and designed a new website, which increased the average time spent on the website by 48% and decreased bounce rate to 43%. Redesigned all marketing materials. Produced video content and product photography. ### UX/UI & Visual Designer @ Lioness Women's Club Jan 2016 – Jan 2017 | Remote Worked on transforming an existing blog into a networking platform for women in Toronto. Implemented rebranding, worked with stakeholders to shape the product, crafted user flows, and designed web interfaces with a mobile-first approach. My scope of work included: - Research - Information Architecture - User flows - Wireframes - High-fidelity mocks - Brand identity: logo, posters, business and membership cards, merchandise. I have been working closely with the founder of the club, a project manager and a development team. ### Visual Designer @ Jane Katkova and Associates Jan 2015 – Jan 2016 | Toronto, Canada Increased visibility of this law firm by updating its brand identity and redesigning the website. Managed new website development and collaborated with contracted web developers. Designed brochures, presentation decks, promotional ads, and eye-catching content for social media platforms. ### International Marketing Assistant @ LOT Ltd. Jan 2013 – Jan 2014 | Kharkov, Ukraine • Significant involvement in assisting the marketing team on all key marketing activities • Effectively organized and conducted marketing research; also carried out competitive intelligence • Proven ability to successfully manage projects both independently and as part of a team • Effectively handled production of marketing materials and literature • Developed pricing policies and composed pricelists for various markets • Participated in weekly team meetings and other key meetings to gain exposure to the business • Maintained company website and social media account, as well as email lists • Received strong performance reviews due to high-quality work and significant contribution to projects LOT Group is an Eastern-European engineering and software development vendor that is engaged in manufacturing automatic collection, transport speed control, and other systems, including a broad array of premium-quality, CE-certified access control hardware. ### Marketing Intern @ EKOTON Industrial Group Jan 2012 – Jan 2012 | Kharkov, Ukraine • Assisted in preparation of marketing campaigns as part of a small marketing team • Supported the development, maintenance, and distribution of marketing and sales materials • Effectively structured and organized data to prepare marketing plans • Inspected various papers, documents, and calculations to ensure the accuracy and consistency of information flowing through the department • Assisted in creation of internal corporate newspaper ## Education ### Master degree in Marketing National Technical University "Kharkiv Polytechnic Institute" Jan 2013 – Jan 2015 ### Bachelor of Applied Science (B.A.Sc.) in Marketing V. N. Karazin Kharkiv National University Jan 2009 – Jan 2013 ## Contact & Social - LinkedIn: https://www.linkedin.com/in/ellina-lapina-0b127b64 --- Source: https://flows.cv/ellinalapina JSON Resume: https://flows.cv/ellinalapina/resume.json Last updated: 2026-04-07