# Elliott Birch

> Senior Software Engineer, Frontend at PepsiCo

Location: San Francisco, California, United States
Profile: https://flows.cv/elliott

I’m a senior software engineer specializing in building scalable, high-performance web applications, modernizing legacy systems, and streamlining developer workflows. With expertise in React, GraphQL, and backend systems, I’ve led major e-commerce, financial, and infrastructure projects, optimizing user experiences and operational efficiency.

## Work Experience
### Senior Software Engineer, Frontend @ PepsiCo
Jan 2020 – Present | San Francisco, California, United States
I led the development of a high-traffic eCommerce platform using React, Next.js, GraphQL, and Elixir, designing a multi-tenant checkout system for multiple brands with integrated payment solutions like Stripe, PayPal, and Apple Pay. I built real-time server-side features with Elixir and LiveView, enabling dynamic user and permission management, while also implementing SEO optimizations, multi-language localization, and a multi-tenant Storybook system. Additionally, I enhanced frontend stability with comprehensive testing and improved developer workflows through automation and build pipeline optimizations.

### Front End Software Engineer @ StubHub
Jan 2019 – Jan 2020 | San Francisco Bay Area
I led front-end modernization efforts by migrating the codebase to React and GraphQL while implementing a new checkout flow in collaboration with the checkout team. I streamlined component development by creating a new Storybook structure, developed testing strategies using Jest and Enzyme, and worked entirely in a test-driven development (TDD) environment. Additionally, I collaborated closely with designers and product teams to shape product strategy and ensure a seamless user experience.

### Full Stack Software Engineer @ Scalable Press
Jan 2017 – Jan 2019 | San Francisco Bay Area
I designed and implemented critical financial and operational systems, including a GraphQL backend for payment and checkout, and led a project to standardize financial data for IPO readiness. I modernized legacy systems by migrating web pages from AngularJS to React, revamped job-queue workflows, and built internal dashboards to streamline production processes. Additionally, I launched a sub-product from proof of concept to beta, redesigned printing templates for increased efficiency, and developed algorithms to analyze and aggregate large-scale order data.

### Software Engineering Instructor @ Hack Reactor
Jan 2016 – Jan 2017 | San Francisco, CA
•	Conducted weekly technical interviews to assess technical abilities of potential students
•	Mentored students in best practices and approaching the job market
•	Produced curriculum on relevant front-end frameworks and JavaScript fundamentals


## Education
### Aerospace in Aeronautical and Astronautical Engineering
University of Tennessee at Martin
Jan 2009 – Jan 2011

### Software Engineering
Hack Reactor
Jan 2016 – Jan 2017

### Associate's degree in Culinary Arts/Chef Training
L'Ecole Culinaire
Jan 2011 – Jan 2012


## Contact & Social
- LinkedIn: https://linkedin.com/in/elliott-birch
- GitHub: https://github.com/elliottabirch
- Website: http://www.ebirch.me/

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Source: https://flows.cv/elliott
JSON Resume: https://flows.cv/elliott/resume.json
Last updated: 2026-03-23