# Elmira Garafieva > Senior Product Designer | Web3, Design Mentor Location: San Francisco, California, United States Profile: https://flows.cv/elmira Award-winning Senior Product Designer with 8+ years of experience in FinTech, AI, SaaS, and B2B platforms. Former Co-Founder & Designer of a FinTech startup managing $3M+ in user investments, driving product strategy and securing funding. Big 4 experience, leading UX for Fortune 500 companies, including Disney and BP. Built a top-ranking Digital Twin app, designed the best UX in DeFi lending, and won the Philadelphia Design Slam. Holds an MS in Human-Computer Interaction, mentors designers worldwide (Top 1%), and integrates AI-driven UX to shape the future of digital products. ## Work Experience ### Design Mentor @ adplist.org Jan 2023 – Present | United States • Top 1% Mentor in Expertise of Design. • Enhanced designers' job market placement through skill development and targeted career guidance. ### Senior UI/UX Designer @ Ascensus Jan 2025 – Jan 2026 | United States • Owned Preferences and Data Sharing controls for the Plan Sponsor platform, translating user needs and regulatory constraints into clear, safe interactions. • Created scalable information architecture and navigation patterns to improve findability and reduce friction across sponsor workflows. • Partnered closely with PM + engineering, bridging design strategy with regulatory and technical constraints to deliver production-ready UX. ### Founding Designer @ Stealth Startup Jan 2023 – Jan 2025 | United States • Co-founded and designed a cutting-edge crypto lending platform, managing $3M+ in user assets and driving $500K in investor funding, selling the platform to an industry giant. • Led product vision and design, crafting an interface recognized as the best in the lending industry. • Built a scalable design system, unifying fonts, layouts, and interactions to deliver a seamless brand experience. ### Senior UI/UX Designer @ EY Jan 2022 – Jan 2023 | Philadelphia, Pennsylvania, United States • Designed data-driven user experiences, leading to the development and prototyping of innovative digital products for a range of devices, directly contributing to multimillion-cost project extensions. • Directed and collaborated with cross-disciplinary teams, ensuring a unified and effective design process and optimal product quality. • Aligned the design approach with business and user needs, resulting in the successful delivery of products to our top client and reducing their operational costs by 15%. ### UI/UX Designer @ Fujitsu Jan 2019 – Jan 2022 | Kazan, Tatarstan, Russia • UI/UX Designer for internal process management and information exchange web platforms used by 500+ users; • Collaborated with 5-person development team within an agile framework, sharing designs early and often, seeking feedback, and adapting processes to improve communication; • Maintained corporate SharePoint website with HTML and CSS to ensure the most up-to-date cross-functional team information. ### Freelance Product Designer @ Ellie Garafieva Design Jan 2016 – Jan 2022 | Philadelphia, Pennsylvania, United States Completed UI/UX Design projects for approximately 15 companies in Crypto, finance and health industries, leading to sales growth CryptoWizards • Designed visual layouts to facilitate user-site interaction leading to conversion of 200 visitors into enthusiastic company customers; • Conducted competitive research with 8 companies to identify essential components of a new NFT minting website including an NFT sale countdown clock. Ruler • Designed the crypto banking system web app for general public to borrow, lend and repay tokens; used by ~100 unique daily users; • Produced a unified visual style guide and informational architecture - design system - including fonts, layouts, and interactions to ensure a continuous brand experience across digital products. Pulmonology Hub • Completed UX and UI design process, from concept to delivery, to create appointment scheduling service and doctors’ certification maintenance that reduced wait times by 50% and facilitated information sharing; • Conducted and analyzed interview study with 6 potential users to improve information architecture, increase platform website accessibility and created personas to identify main user needs. ## Education ### Master of Science - MS in Human Computer Interaction Drexel University Jan 2021 – Jan 2022 ### Bachelor of Science - BS in Business Informatic Kazan State University Jan 2015 – Jan 2019 ## Contact & Social - LinkedIn: https://linkedin.com/in/elmiragarafieva - Portfolio: https://elmiragarafieva.com --- Source: https://flows.cv/elmira JSON Resume: https://flows.cv/elmira/resume.json Last updated: 2026-03-25