# Elèna Ruyter > Lead Product Designer at Flatiron Health Location: New York, New York, United States Profile: https://flows.cv/elna I’m a designer & strategist passionate about building solutions at the intersection of inclusive practices, technology and social impact. I am driven by opportunities to work on new challenges especially, in the realm of healthcare and medicine, green solutions and sustainability and financial empowerment. I am an insatiably curious person, and regard steep learning curves as moments to apply my unique balance of creativity and analytical ability. ## Work Experience ### Lead Product Designer @ Flatiron Health Jan 2026 – Present | New York City Metropolitan Area Leading UX strategy across three precision medicine-focused product teams to create a cohesive clinical decision support experience, from patient identification and test ordering through genomic analysis and treatment selection, serving 1000+ oncology clinicians ### Senior Product Designer @ Flatiron Health Jan 2023 – Jan 2026 | New York City Metropolitan Area I lead the design for provider facing precision medicine tools for my team. As part of my role, I work with Labs and oncology practices to build digital workflows that allow clinicians to easily order the appropriate molecular profiling test for the right patient at the right time in their care. I also work with clinical support and other Flatiron teams to improve the process of interpreting the results of these tests for treatment decisions. ### Product Designer @ Flatiron Health Jan 2021 – Jan 2023 | New York, United States ### Senior Associate, Strategy & Service Design @ Capital One Jan 2020 – Jan 2021 | McLean, Virginia, United States Develop strategy for customer facing products and services deployed in Capital One's branches and Cafes ### Associate, Product Design @ Capital One Jan 2019 – Jan 2020 | McLean, Virginia, United States • Led the user experience strategy and wireframe development for significant capability within an integrated platform designed to transform the how Capital One's finance associates perform their work • Helped to research and design proposals for product solutions for Capital One's financial services and internal business processes ### Graduate Teaching Assistant @ The Wharton School Jan 2018 – Jan 2019 | Greater Philadelphia Area • Advised students throughout their coursework in methodologies, material and manufacturing choices and business model creation • Graded the coursework of two, 60 person sections of Wharton graduate and undergraduate students in Product Design and one 60 person section of MBA’s in Product Innovation • Planned and delivered a lecture on drawing and ideation for two course sections • Aided professors with logistical prep work including creating decks, managing pitch competitions and hosting office hours to advise students outside of class ### Product Manager, Visual Diagnostics @ Halma plc Jan 2018 – Jan 2018 | Greater New York City Area • Conducted competitive analysis, industry, medical and market research to inform the company’s strategic pivot with regards to its licensed glaucoma detection technology • Led the creation of a new user research plan and interviewed doctors, KOL’s and specialists in the field of ophthalmology and glaucoma • Generated new business models and strategic position analyses for the company’s merger with another Halma subsidiary • Aided in the creation of a comprehensive macro-economic model pertaining the company’s market entry plan • Created content for and gave presentations to the larger Halma company team, other Halma subsidiaries and external companies interested in partnering ### iDesign Operations Assistant @ iDE (International Development Enterprises) Jan 2017 – Jan 2017 | Greater New York City Area • Collaborated on managing the website for iDesign as well as developing materials and activities for the Social Enterprise Advisory Committee • Coordinated ongoing effort to create an interdisciplinary course with iDE and The University of Pennsylvania’s Integrated Product Design Master’s program  • Assisted the Director of iDesign in all on-going projects and activities including communication with the larger iDE community and outreach to other organizations • Researched and designs materials for the Design Ambassadors program including the creation of educational modules and multi-media content such as videos and workshop manuals ### Economic Development Volunteer @ Peace Corps Jan 2015 – Jan 2017 | Solenzo, Burkina Faso • Worked at a Catholic boarding Center for 50 girls to improve their ability to financially and environmentally sustain the Center through income generating activities and agroforestry projects • Applied for, received and managed grants up to $2500 for a number of small projects for girls empowerment and food security • Instructed young women ages 12-20 on topics such as sexual health, family planning, self-empowerment, financial responsibility and independence, and healthy living habits • Planned and facilitated camps and conferences to train host country nationals in small income generating activities, health and hygiene, and social/gender empowerment • Led workshops with groups of up to 30 pregnant and nursing women on how to protect themselves, their children and their families from malaria • Facilitated training new volunteers ### Multimedia Editor @ The Daily Gazette at Swarthmore College Jan 2013 – Jan 2014 | Swarthmore College, Swarthmore, PA • Managed staff photographers and videographers • Edited and designed workflow schemas for media content to be published in the paper • Coordinated with other editors on multimedia projects for publication • Photographed events on campus for publication in the paper ### Strategic Planning and Communications Intern @ Independent Curators International Jan 2013 – Jan 2013 | New York NY • Aided in the planning, organization and execution of the annual Summer Cocktails party including redesigning the digital invitation and acting as official photographer at the event • Created a detailed inventory of the organization's special artists’ editions including reorganizing and reprocessing artworks in the organization’s possession ### Economics and Political Intern @ U.S. Department of State Jan 2012 – Jan 2012 | Kinshasa, The Democratic Republic of the Congo • Led the management team between the Embassy, Federal Aviation Administration and the government of the DRC in executing an international four-day conference on aviation safety. Over 70 participants from 5 countries attended the conference in Kinshasa • Collaborated with the economic and political sections of the Embassy to coordinate projects and review and edit cables and reports ### Digital Media Intern @ Heinrich Jaeger Granular Physics Lab Jan 2010 – Jan 2010 | The University of Chicago • Collected and analyzed data on the splash patterns of granular suspension drops • Wrote, filmed and produced educational videos on the lab’s research, in real time and stop motion action ## Education ### Master's degree in Integrated Product Design University of Pennsylvania ### Bachelor of Arts (BA) in Fine & Studio Arts, Islamic Studies & Arabic Swarthmore College ### Bachelor's degree Swarthmore College ## Contact & Social - LinkedIn: https://linkedin.com/in/elenaruyter - Portfolio: https://elenaruyter.com --- Source: https://flows.cv/elna JSON Resume: https://flows.cv/elna/resume.json Last updated: 2026-03-29