# Elnaz Doostdar > Staff Product Designer | Revolutionizing Enterprise UX with Native AI & Conversational Design at ServiceNow Location: San Mateo, California, United States Profile: https://flows.cv/elnaz From when I was little I was obsessed with solving puzzles and continued to have this passion since then. My curiosity took me through an exciting academic journey, started as a computer hardware engineer, studied web development for my masters and completed a certificate in user experience and customer-centered design to become a UX designer. I love to take initiatives and explore different areas of science to expand my perspective in life. For the last 6 years, I've been persistent to advocate for the users by designing efficient solutions to create a positive impact on leveraging digital platforms. User Research Survey/Interview, Competitive Analysis, Literature Review, Affinity Diagram, Persona, Journey Map Design Hand Sketches, User Flow, Information Architecture, Wireframes Mockups / Comps Prototypes User Testing Qualitative (unmoderated user testing), Quantitative (A/B, Split, Conversion Tracking) Tools Figma, Miro, Adobe XD, Photoshop, Illustrator, InVision, Balsamiq, Frontify, Keynote, Axure, Visual Web Optimizer Development HTML5, CSS3, jQuery/JavaScript, Boostrap ## Work Experience ### Staff Product Designer @ ServiceNow Jan 2022 – Present | Santa Clara, CA Spearheading Native AI Strategy: Architecting the design vision for AI-integrated workflows, shifting the paradigm from traditional UI to conversational, intent-driven experiences. Revolutionizing Agent Productivity: Designing dynamic interfaces that leverage AI to resolve cases faster, minimizing manual friction for enterprise users. Redefining Enterprise UX: Transforming the CRM experience by embedding intelligent, context-aware interactions that anticipate user needs. ### Senior Product Designer @ Kandji Jan 2022 – Jan 2022 | San Diego, California, United States Designed one of the core MVP features of Kandji's security orchestration platform that gives users end-to-end control over device vulnerabilities across their macOS attack surface, provides intelligence and protects against threats. Kandji is an Apple device management (MDM) solution built exclusively for IT teams at organizations that run on Apple. Kandji is a modern, cloud-based platform for centrally managing and securing your Mac, iPhone, iPad, and Apple TV devices, saving IT teams countless hours of manual, repetitive work with features like one-click compliance templates and 150+ pre-built automations, apps, and workflows. ### Senior User Experience Designer - Fabric @ Equinix Jan 2021 – Jan 2022 | Sunnyvale, California, United States - Created a coherent and consistent experience at Fabric with the integration of single-platform architecture introduced to Equinix product family - Improved the navigation experience by rearchitecting information - Lead user experience design for Equinix virtual network service offerings ### Senior User Experience Designer - Metal @ Equinix Jan 2020 – Jan 2021 | Sunnyvale, California, United States - Designed an interactive network topology empowering engineers' to monitor, create, and troubleshoot their native-cloud resources - Created a self-service online ordering experience for reserving Bare Metal servers reducing expenses for both customers and the business - Contributed to rebranding Equinix Metal (Packet) customer portal post acquisition and define a procedure to maintain design systems ### Sr. UX/UI Designer @ Quest Software Jan 2018 – Jan 2020 - Preserved 15% of PMs' time on executing projects from planning to closure by designing project planning and reporting features for an internal product from conception to implementation improving workflow for several departments. - Initiated building a scalable responsive design library and defined maintenance process slashed design deliverables time 50% and enhanced design consistency across products. - Achieved 10% in deflection by redefining and automating user-flow challenges to contact support in all devices. ### UX/UI Designer @ Quest Software Jan 2016 – Jan 2018 | Orange County, California Area - Evaluated and redesigned Quest e-commerce to create visually stimulating UI and delightful user experience; collaborated with users, stakeholders, and developers; yielded a reduction in customer support costs by 20%. - Led qualitative and quantitative research efforts such as A/B testing using visual web optimizer, validating designs and training team members improving conversion rate. - Pioneered resolving problems by introducing new tools, facilitating hand-off procedures to developers, accelerating work efficiency. ### Web User Interface Developer @ Dell Jan 2014 – Jan 2016 | Orange County, California Area - Launched pixel-perfect responsive web pages using Bootstrap framework amplified traffic and reduced bounce rate on tablet and mobile. - Delivered a video gallery site using complex Ajax technology enabling Dell to integrate overall video strategy across platforms improving accessibility. - Partnered and trained remote employees around the world in an agile work environment reducing project delays. ### Web User Interface Developer @ QuickStart Intelligence Jan 2013 – Jan 2014 | Orange County, California Area - Developed interactive responsive components in collaboration with remote engineers boosting mobile traffic by 50%. - Analyzed data and conducted qualitative usability tests with users improving course registration rates by 0.2% - Planned and executed code deployment process to production and conducted extensive user interface testing reducing bugs in live site ### Web Developer/Designer @ Freelance Web Developer / Designer Jan 2012 – Jan 2013 Designed and developed a responsive website for a healthcare industry including content organization, improving the online appointment process, and rebranding intensifying the user experience and online visibility. ### Web User Interface Developer @ Byte Information Technology Jan 2010 – Jan 2011 Developed & prototyped several pixel-perfect websites from PSD files for a wide range of clients ## Education ### Master in Web Development Swinburne University of Technology ### Bachelor in Computer Science - Hardware Engineering Azad University (IAU) ## Contact & Social - LinkedIn: https://linkedin.com/in/elnaz-doostdar - Website: http://elnazdoostdar.com/ --- Source: https://flows.cv/elnaz JSON Resume: https://flows.cv/elnaz/resume.json Last updated: 2026-02-23