# Elsa  Lee

> Senior Product Designer

Location: Brooklyn, New York, United States
Profile: https://flows.cv/elsa

I'm a Brooklyn-based with over 10+ years of experience in designs, including web application, e-commerce websites, and mobile native app. I worked with clients spanning from finance, beauty, wellness, sport, education to entertainment industries. I'm experienced working in both agency and in-house environments. Case studies are available upon request.

With a Master of Fine Arts (MFA) in Visual Communications design, I'm interested in how design and technology can impact human behavior. I believe that design is not about interacting with technology; it is about interacting with the world.

## Work Experience
### Senior Product Designer @ Zepz
Jan 2022 – Present

### Senior Product Designer @ Sendwave (International Remittance)
Jan 2022 – Present

### UX Designer @ Belk
Jan 2021 – Jan 2021
Intergrated Mirakl and Afterplay with Belk mobile app
Added native mobile app checkout and multiship flows
Maintained design system library and unified overall experience for the native mobile app

### Product Designer @ Scholastic
Jan 2020 – Jan 2021
Created new teacher and student homepages for 20 digital magazines under the brand Unified shared components and enhanced visual language to suit all digital magazines 
Designed interactive game learning experiences for kids
Collaborated with stakeholders across different divisions

### UX Designer @ BSTEVR
Jan 2021 – Jan 2021
Designed and prototyped MVP and MMP features to increase group chat engagement Iterated the early mobile app homescreen design
Created design specifications and established smooth design handoff system

### Senior UI/UX Designer @ Ticker Tocker
Jan 2019 – Jan 2020
Led the redesign of the social trading web app and mobile native app, including enhancing the homepage, landing page, profile, live broadcast, wallet, registration and subscribe flows
Created onboarding flows for new users for both web and mobile native apps
Created design systems for both web and mobile native apps
Worked on a distributed international product team in an agile environment

### Senior Designer @ Eff Creative Group, LLC
Jan 2018 – Jan 2019 | Greater New York City Area
Led the design of the mobile native app and e-commerce site for a beauty retailer in India
Designed and enhanced features like chat, filters, search, trading, orders, strategies,
and performance tracker for a web and a mobile app of a trading platform
Designed responsive social platform for music lovers to create, share and vote on music videos
Designed responsive e-commerce sites for clients in wellness, luxury and art industries
Designed video chat browser extension for players of Fantasy Football
Created branding systems for clients in beauty, luxury and sport industries
Worked seamlessly with the team across time zones in a fast-paced environment

### Senior Designer @ Eff Creative Group, LLC
Jan 2018 – Jan 2018 | Singapore

### Visual Designer @ Eff Creative Group, LLC
Jan 2017 – Jan 2018 | Greater New York City Area

### Visual Design Intern @ Eff Creative Group, LLC
Jan 2016 – Jan 2017 | Greater New York City Area

### Freelance UI designer @ Unknown
Jan 2014 – Jan 2015 | Taiwan
Designed blog website templates with a user-friendly, responsive layout.
Created UI designs for a trading mobile app, enhancing usability and consistency.
Designed high-converting promotional assets for an e-commerce brand.
Developed a product details page to improve product presentation and engagement.

### Visual Designer @ Think Visual Communication Design
Jan 2011 – Jan 2014 | New Taipei City, Taiwan
Designed point-of-sale materials and delivered integrated brand communications for clients such as LUX, Lipton, NESCAFÉ, and Johnson & Johnson in the largest hypermarket chains and pharmacy chains in Taiwan

Devised packaging designs and redesigned existing packages for a variety of consumer products such as Skippy’s jam, Bayer’s painkiller, and Pregaine’s shampoo

Designed print advertising and storyboards of television commercials for brands such as Dove, Lipton and Neutrogena

### Intern @ Total Brand Total Design
Jan 2010 – Jan 2010
Conducted market research and created brand identity for a tea company in China

Designed and retouched visual assets


## Education
### Master of Fine Arts (MFA) in Design and Visual Communications, General
Pratt Institute

### Fashion/Apparel Design
Shih Chien University

### Bachelor’s Degree in Commercial Design
National Taiwan University of Science and Technology


## Contact & Social
- LinkedIn: https://linkedin.com/in/elsa-lee-64a95752
- Portfolio: http://www.elsaleeihsuan.com/

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Source: https://flows.cv/elsa
JSON Resume: https://flows.cv/elsa/resume.json
Last updated: 2026-03-29