# Elsma R.

> Human Interface Designer @Apple

Location: San Francisco, California, United States
Profile: https://flows.cv/elsma

I have a multidisciplinary background, specialized in the interface and visual design. Extensive experience in mobile and web-based applications. I hold an MBA in Digital media and Information Design during which I expanded my knowledge on how to design inclusively and how design can solve different problems for different environments, creating strategies and developing meaningful experiences easy-to-use for users.

When I'm not designing digital experiences, I'm drawing comics, painting murals, or hiking.

## Work Experience
### Product Designer 4 @ Apple
Jan 2023 – Present

### Product Designer 3 @ Apple
Jan 2020 – Present | San Francisco Bay Area

### Lead Senior Product Designer Credit Card @ SoFi
Jan 2019 – Jan 2020 | San Francisco Bay Area
Lead designer of the Credit Card team

### Mentor at the AIGA SF + Visa Mentorship Program @ AIGA Design
Jan 2020 – Jan 2020 | San Francisco Bay Area
American Institute of Graphic Arts created a mentorship program to provide advice, feedback and guidance to other designers, building the community by pairing designers in order to talk about goals and career development.

### Designer III @ Credit Karma
Jan 2018 – Jan 2019 | San Francisco Bay Area

### Designer II @ Credit Karma
Jan 2017 – Jan 2019 | San Francisco Bay Area

### Product Designer @ Lémur App -  JES
Jan 2016 – Jan 2017 | Brussels Area, Belgium

### Product Designer @ Modify Industries adquired by Custom ink.
Jan 2015 – Jan 2016 | San Francisco Bay Area

### Product Designer @ Q-Antica SAS
Jan 2014 – Jan 2015 | Bogotá D.C. Area, Colombia

### Product Designer - Design consultant @ National Police of Colombia
Jan 2014 – Jan 2015 | Colombia

### Co-Founder - Ecommerce @ EM type market
Jan 2014 – Jan 2014 | Buenos Aires

### Lead Designer @ EM type market
Jan 2014 – Jan 2014

### Web Designer @ Grinbalb Foreign Trade Company
Jan 2013 – Jan 2014 | Buenos Aires, Argentina

### Product Designer @ Café Tradición y Arte
Jan 2013 – Jan 2014 | Colombia

### Visual Designer @ Toucans
Jan 2013 – Jan 2013 | San Francisco Bay Area

### Visual Designer @ Sivaltriplex
Jan 2012 – Jan 2013 | Bogotá

### Design Lead at "Contexto Tadeísta" Institutional Newspaper @ Universidad Jorge Tadeo Lozano
Jan 2012 – Jan 2012 | Bogota
Lead designer of two published editions of the institutional newspaper released every 3 months at the Communications & Public Relationships office of the Jorge Tadeo Lozano University.

### Designer at La Brújula Magazine @ Universidad Jorge Tadeo Lozano
Jan 2011 – Jan 2012 | Bogota
I worked as editorial designer and illustrator in the Creative team of the institutional magazine, "Brujula". Which was published every two weeks with different topics of interest about our student community. 

I also won the cover contest in one of the editions.


## Education
### Master’s Degree in Digital media and information design
LUCA School of Arts
Jan 2016 – Jan 2017

### Digital Media
General Assembly
Jan 2018 – Jan 2018

### Associate’s Degree in UX Design, Front-end
Universidad de Palermo
Jan 2013 – Jan 2014

### Bachelor’s Degree in Communication and Product Design
Universidad Jorge Tadeo Lozano
Jan 2007 – Jan 2012

### English
Stanford University
Jan 2018 – Jan 2018

### French in French Studies
Cirè Brussels
Jan 2016 – Jan 2017

### English in certified
Praxis Institute
Jan 2011 – Jan 2012


## Contact & Social
- LinkedIn: https://linkedin.com/in/lesketches
- Portfolio: http://www.lesketches.com

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Source: https://flows.cv/elsma
JSON Resume: https://flows.cv/elsma/resume.json
Last updated: 2026-03-25