# E Lucas

> Senior Product Designer | Design Systems, AI & Gaming | Shipped Projects Across Fintech, EdTech & Consumer Products | MIT AI Certified

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/elucas

Senior Product Designer with 8+ years shipping 50+ projects across gaming, fintech, and AI products. I solve complex design problems by combining insights from industries that don't typically intersect—applying game engagement mechanics to financial literacy, behavioral economics to AI experiences, and accessibility principles across everything.

IMPACT:
Design Systems at Scale: Built Visa's component library serving millions across 46 countries—reducing dev time while maintaining WCAG accessibility standards
Gaming & Behavioral Design: Led educational gaming platform achieving 92% user engagement through research with 500+ students
Financial Product Innovation: Reduced transaction abandonment 28% and support calls 60% through intuitive interface redesign rooted in cognitive psychology
AI Product Expertise: MIT-certified in Designing and Building AI Products (2024)—applying ML principles to ethical, user-centered experiences

UNIQUE ADVANTAGE:
My Philosophy background + fintech + gaming + AI certification gives me a rare lens. I see design opportunities others miss because I approach problems from first principles rather than copying industry patterns. This intersection thinking helped me increase platform adoption 71% by making complex concepts feel approachable.

RESEARCH APPROACH:
I lead with deep user understanding—establishing testing methodologies, conducting qualitative research, and validating with quantitative data. My designs solve real problems, not assumed ones.

BREADTH OF EXPERIENCE:
Visa (fintech) • Square Pigeon Games (gaming/edtech) • Calibrate (health tech) • Zillow (real estate tech) • Friends of Figma (community leadership). Each project expanded my toolkit for elegant, research-backed solutions.

EXPERTISE:
Design Systems & Component Libraries • AI/ML Product Design • Mobile-First UX (iOS/Android) • Gaming UX & Engagement • User Research & Behavioral Design • 0-1 Product Development • Accessibility (WCAG) • Figma (advanced) • Cross-functional Leadership
Currently exploring: Senior Design, Staff Design, and Design Systems roles at companies building AI products, consumer experiences, gaming, or social impact tech. I thrive where craft matters more than politics and designers own outcomes.

📩 Open to: Product Design | Design Systems | AI Product Design | Gaming UX | Consumer Apps

## Work Experience
### Lead Designer @ Square Pigeon Games
Jan 2024 – Present | Sacramento, California, United States
• Reduced transaction abandonment 28% through intuitive Bill Pay interface redesign—simplifying flows
• Decreased support calls 60% by improving AI-powered bill detection and error messaging
• Built comprehensive design system (component library, documentation, implementation guidelines) adopted across multiple product teams
• Led design for Visa Practical Money Skills platform serving 46 countries, establishing patterns for cultural adaptation at scale
• Collaborated with engineers and product managers to ship features balancing user needs, business goals, and technical constraints

### Staff Designer @ Visa
Jan 2021 – Jan 2024
• Managed multiple design projects across the Visa platform, effectively prioritizing tasks in a fast-moving environment
• Designed user-friendly, visually appealing interfaces for financial tools used across 46 countries
• Led redesign of Bill Pay experience that reduced transaction abandonment by 28% through innovative problem-solving
• Collaborated with product managers and engineers to analyze user needs and resolve pain points
• Established and maintained comprehensive design systems ensuring consistency and usability across platforms

### Product Designer @ Binari Design
Jan 2020 – Jan 2021 | Remote
Notable clients included McDonalds, Mindful Injury Law 

• Demonstrated proactive mindset and ability to navigate ambiguity while taking ownership of complex design challenges
• Created component libraries for clients that streamlined user interactions through intuitive design patterns
• Refined product features using data-driven insights to optimize user interactions and improve overall satisfaction
• Worked closely with stakeholders to translate business requirements into practical design solutions

### UX/UI Designer @ We Design Better
Jan 2016 – Jan 2020 | Sacramento, California
Notable clients: Visa, Dignity Health, Kaiser Permanent, Deloitte, Deepr App, Flawless Boxing

• Led design strategy for entertainment platform, increasing user adoption by 71%
• Managed and mentored junior designers while fostering creativity and professional development
• Designed gaming interfaces that simplified complex systems while maintaining engaging user experiences
• Stayed ahead of industry trends, bringing fresh ideas and innovations into product development processes
• Collaborated seamlessly with multiple teams to ensure cohesive platform experiences across devices


## Education
### Professional Education in Artificial Intelligence
MIT Professional Education

### User Experience Design
General Assembly

### Bachelor of Arts - BA
Sonoma State University


## Contact & Social
- LinkedIn: https://linkedin.com/in/el-lucas
- Portfolio: https://unorthodoxux.medium.com/

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Source: https://flows.cv/elucas
JSON Resume: https://flows.cv/elucas/resume.json
Last updated: 2026-04-13