• Led several strategic and tactical design initiatives, which helped increase the number of engaged customers.

• Designed end-to-end product solutions with a strong focus on A/B testing and design excellence.

• Presented to CEO, CPO, Head of Growth and other company leaders to get their buy-in or share the progress on the strategic initiatives.

• Facilitated more than 30 collaborative sessions with partners from Research, Sales, Customer Success and other teams to gain more insights about the customers.

• Gave 2 internal and 3 external talks about Growth Design, advocating for the importance of designing for growth.

• Worked in close collaboration with our Product Design Director to grow our Product Design team from 3 to 23 designers.

• Mentored and managed a Product design team, provided feedback, and tried to find ways to improve their work and help them grow.

• Led the Product design for a new product vertical launch.

• Helped define our product and design strategy.

• Launched 60 CR-focused A/B tests.

• Improved our research processes by integrating remote usability studies and a shared knowledge base.

• Launched 120+ retention-focused A/B tests which helped improve the LTV by ≈15%.

• Worked closely with research and data analytics teams to find important product insights.

• Contributed to Preply’s component-based design system.

• In collaboration with other Product designers launched Preply’s video conferencing tool which has been used by 1M+ users.

• Led the design overhaul of the messaging experience on Preply. Current usage 1,000,000+ messages daily.

• Designed web, mobile, and desktop applications.

• Guided products from ideation to implementation, designed new features into existing products.

• Conducted remote and onsite usability tests.

• Designed and redesigned websites for different types of businesses.

• Helped multiple businesses craft their online presence.