Lead design & strategy in early mission R&D, cross-functionally aligning technical teams at NASA. Simplify and activate research complexity towards competitive mission proposals and widespread public awareness.

⇾ Carbon-I Mission Concept — Brand > Technical Design Lead, Phase A Proposal & Site Visit

⇾ NASA's EMIT — Design Lead, Senior Review Storytelling & Visualization

⇾ NASA's Juno — Design Lead, Extended Mission Proposal Storytelling & Visualization

Built and scaled data-driven campaigns, digital media, and exhibit experiences to translate complex science into public impact at NASA JPL's in-house design agency.

Launch Highlights:

⇾ NASA's Europa Clipper — Lead Designer focused on visual systems, U.S. roadshow, campaign creative

⇾ NASA's DSOC (2025 Webby Award Winner) — Lead Designer

⇾ NASA @ VidCon, SXSW 2025 — Experience, wayfinding design

First growth design hire at PIXLISE. In 2023 we shipped PIXLISE’S first public site, design system, and comms strategy, scaling an inaccessible NASA product from 20 users to science labs around the world.

Led expert interviews and testing sessions to synthesize research insights from process complexity. Generated bespoke site taxonomy, messaging, information architecture, visual design system, and acquisition and onboarding flows— custom-tailored for PIXLISE's unique mission, target user pain points, and engineering constraints. PIXLISE won JPL's prestigious Software of the Year Award in 2023.

Human-Centered Design Group, Mars 2020

Brand design, visual communication, and product growth work for companies tackling biotech, AI, manufacturing, and aerospace challenges.

Tsai Creative is a 1:1 creative consultancy and mentorship service to address the lack of personalized, strategic support for emerging creatives. Since launching in 2023, I've led 425+ hours of customized instruction and curriculum plans, guiding clients through portfolio storytelling, project development, and skill-building across varied goals like college admissions, career pivots, and personal launches.

✅ Empathy-led coaching and creative direction

✅ Building tailored systems for growth

✅ Outcomes include standout portfolios and scholarships to top colleges like RISD, CalArts, Pratt