# Elysha Tsai > Designer at NASA JPL | Designing for AI, Robotics, & Complex Systems | Prev. CMU Design + HCII Location: San Francisco, California, United States Profile: https://flows.cv/elysha Hi! I'm a designer at NASA Jet Propulsion Laboratory with expertise in brand systems, visual storytelling, and product thinking. My focus is on translating high-complexity technical systems into intuitive, human-centered experiences. Having built product systems for space R&D and evolved brand for NASA/JPL's flagship mission, I aim to reconcile diverse perspectives and leverage technology for impact. View my work — http://elyshatsai.com/ Contact me — tsaielysha@gmail.com ## Work Experience ### Senior Design Strategist, DesignLab @ NASA Jet Propulsion Laboratory Jan 2024 – Present Lead design & strategy in early mission R&D, cross-functionally aligning technical teams at NASA. Simplify and activate research complexity towards competitive mission proposals and widespread public awareness. ⇾ Carbon-I Mission Concept — Brand > Technical Design Lead, Phase A Proposal & Site Visit ⇾ NASA's EMIT — Design Lead, Senior Review Storytelling & Visualization ⇾ NASA's Juno — Design Lead, Extended Mission Proposal Storytelling & Visualization ### Brand Experience Designer @ NASA Jet Propulsion Laboratory Jan 2023 – Jan 2024 Built and scaled data-driven campaigns, digital media, and exhibit experiences to translate complex science into public impact at NASA JPL's in-house design agency. Launch Highlights: ⇾ NASA's Europa Clipper — Lead Designer focused on visual systems, U.S. roadshow, campaign creative ⇾ NASA's DSOC (2025 Webby Award Winner) — Lead Designer ⇾ NASA @ VidCon, SXSW 2025 — Experience, wayfinding design ### Product Designer @ NASA Jet Propulsion Laboratory Jan 2022 – Jan 2023 | Pasadena, California, United States First growth design hire at PIXLISE. In 2023 we shipped PIXLISE’S first public site, design system, and comms strategy, scaling an inaccessible NASA product from 20 users to science labs around the world. Led expert interviews and testing sessions to synthesize research insights from process complexity. Generated bespoke site taxonomy, messaging, information architecture, visual design system, and acquisition and onboarding flows— custom-tailored for PIXLISE's unique mission, target user pain points, and engineering constraints. PIXLISE won JPL's prestigious Software of the Year Award in 2023. Human-Centered Design Group, Mars 2020 ### Freelance @ Elysha Tsai Jan 2025 – Present | San Francisco, California, United States Brand design, visual communication, and product growth work for companies tackling biotech, AI, manufacturing, and aerospace challenges. ### Founder @ Elysha Tsai Jan 2023 – Present Tsai Creative is a 1:1 creative consultancy and mentorship service to address the lack of personalized, strategic support for emerging creatives. Since launching in 2023, I've led 425+ hours of customized instruction and curriculum plans, guiding clients through portfolio storytelling, project development, and skill-building across varied goals like college admissions, career pivots, and personal launches. ✅ Empathy-led coaching and creative direction ✅ Building tailored systems for growth ✅ Outcomes include standout portfolios and scholarships to top colleges like RISD, CalArts, Pratt ### Creative @ Elysha Tsai Jan 2019 – Jan 2023 Developed and sold collections of original silkscreen goods—driving the full process from creative concept through production operations, marketing, and direct-to-consumer sales. ### Head of Brand @ Lunar Gala Jan 2021 – Jan 2022 | Pittsburgh, Pennsylvania, United States Led and art directed a team of 6 designers, selling out tickets for Pittsburgh’s largest fashion show in <24 hours. Engage audiences of 7500+ with a bespoke identity and brand system, implemented across 60+ cohesive physical and digital touch points spanning social media posts, themed merchandise, show booklets, posters, and signage. Support web, motion, and stage production teams with cross-functional brand alignment, optimizing for an elegant, accessible, and immersive audience experience. ### Visual Designer @ Lunar Gala Jan 2020 – Jan 2021 | Pittsburgh, Pennsylvania, United States Logo, identity, promotion for 2021.lunargala.org ### CPG Marketing @ Illumination Jan 2021 – Jan 2021 | Santa Monica, California, United States Graphics @ Illumination, Consumer Packaged Goods Team Shipped 3 products for Minions™, extended design systems for versatile CPG applications, and created custom graphics for global stakeholder partnerships. Led design for Illumination’s first early career campaign: created logos, brand assets, and use case mockups ### Graphic Designer @ Stanford University School of Medicine Jan 2020 – Jan 2020 | Palo Alto, California, United States 26-page informational guidebook for physicians, animation, merchandise, and social media presence for liver disease awareness ### Customer Experience Associate @ TP Tea 茶湯會 Jan 2019 – Jan 2020 | Cupertino, CA Received tips from bubble tea patrons for providing individualized and empathic customer transaction and recommendation experiences in a fast-paced work environment :)🧋 ### Designer @ SambaNova Systems Jan 2019 – Jan 2019 | Palo Alto, California, United States Launch merch for Sambanova’s AI model release. 200+ 👕 produced and distributed. ### Teacher Assistant @ BPC Art Studio Jan 2018 – Jan 2018 | Palo Alto, California, United States Coached elementary school students drawing and painting skills in Chinese and English. ## Education ### Bachelor of Design in Communication Design, Human-Computer Interaction Carnegie Mellon University ### Illustration Rhode Island School of Design Jan 2017 – Jan 2017 ### Design and Visual Communications in General ArtCenter College of Design Jan 2016 – Jan 2016 ## Contact & Social - LinkedIn: https://linkedin.com/in/elysha-tsai - Portfolio: https://elyshatsai.com --- Source: https://flows.cv/elysha JSON Resume: https://flows.cv/elysha/resume.json Last updated: 2026-03-25