At Archer, I lead all UX initiatives across the company’s product ecosystem, including the flagship mobile app that will power the future of urban air mobility. My work spans 0→1 product development, real-time operational tools, and cross-platform design systems that support both internal teams and airline partners.

• Designed the end-to-end experience for Archer’s flight booking app, shaping the core interaction model for passengers

• Led UX for a patent-pending platform for managing aircraft, vehicles, crew, and ground operations

• Built responsive interfaces for day-of-flight workflows, asset visibility, and live operations management

• Defined scalable design systems across mobile and desktop, ensuring continuity from internal tools to customer-facing products

• Partnered directly with executive leadership and engineering to translate aviation complexity into intuitive digital products

At Moonware, I lead end-to-end design across the company’s product ecosystem, supporting airport ground operations through mobile, web, desktop, and Vision Pro platforms. I also built the company’s brand and marketing foundation, unifying product, storytelling, and go-to-market execution.

• Designed and launched a multi-platform flight operations tool for managing real-time coordination of aircraft, vehicles, and crew

• Created responsive, real-time interfaces for dispatching, scheduling, and operational tracking across surfaces

• Built Moonware’s brand identity and full marketing stack, including the website, GTM creative assets, and investor materials

• Partnered with engineering and executive leadership to guide the product from early concept to commercial deployment

As the UX lead within Shopify’s Growth team, I drove the strategy and execution of merchant onboarding, activation, and core admin experiences. My work focused on improving early-stage outcomes through redesigned flows, intelligent guidance systems, and AI-powered tooling that scaled across the platform.

• Delivered a $1.2M/month revenue lift by redesigning the merchant first-time-land experience

• Led the redesign of the admin homepage, including a new dynamic feed system and personalized guidance cards

• Expanded Sidekick, Shopify’s AI assistant, with new UX patterns that improved merchant support and onboarding

• Built and deployed AI-generated illustration models to help merchants launch on-brand storefronts faster

• Partnered cross-functionally to rapidly test, measure, and scale improvements across the growth funnel

At Google, I played a pivotal role in shaping the user experience for Play Pass, a subscription service offering access to a curated selection of premium apps and games. I led UX for onboarding and monetization across the Google Play ecosystem, designing for more than 1.2 billion users worldwide. My work spanned mobile, web, and internal tools, with direct impact on product growth and global expansion.

• Launched the new Play Pass experience for web and expanded the product to 5 additional international markets

• Led the design of the Play Pass offer framework in collaboration with major mobile game developers, resulting in a 170% increase in subscriptions

• Shipped the new Google Play onboarding experience and plan picker, streamlining user activation and personalized subscription options

• Redesigned the official Play Pass website to support marketing, SEO, and scalable campaign integrations

• Partnered with cross-functional teams to align UX strategy with monetization goals and developer needs

At Uber, I led the end-to-end UX for Maps & Navigation across both driver and rider surfaces. My redesigns contributed to key improvements in pickup speed, reachability, and safety—unlocking significant gains in annual operational earnings at global scale. I managed a team of designers and delivered navigation systems now used across the entire Uber product suite.

• Completely redesigned Driver Navigation, resulting in a +178% increase in adoption

• Shipped features like Trip Status and Side of Street, enhancing the rider pickup experience

• Led UX for the Uber Maps framework, now powering the Rider, Driver, Eats, and Postmates apps

• Improved global metrics tied to driver efficiency, communication, and trip safety, driving measurable business impact

• Oversaw a team of UX designers, balancing product velocity with system-level design cohesion