Zeni AI is an innovative venture backed fintech startup leveraging AI for bookkeeping and professional accounting services, managing in excess of $1B on a monthly basis.
I consulted with Zeni, as part of a high impact MBA team to develop a comprehensive market expansion strategy for the company. My contributions included:
1. Market Research & Customer Insights: Performed desk research and conducted in-depth customer interviews to understand pain points, preferences, and ideal customer profile. Analyzed market trends and competitor landscape to identify potential opportunities and threats.
2. Product Strategy & Unit Economics: Assessed Zeni's current product offerings and recommended actionable enhancements based on market insights and unit economics optimizations.
3. Go-to-Market Plan: Developed a tailored go-to-market strategy and presented findings and recommendations to Zeni's leadership team, influencing their strategic decision-making.
This project provided me with invaluable experience in:
1. Product Management: Analyzing user needs, defining product vision, and recommending strategic roadmaps.
2. Market Research & Competitive Analysis: Gathering and interpreting data to inform product decisions.
3. Strategic Thinking & Communication: Collaborating effectively, forming compelling arguments, and influencing stakeholders.
