Building the brand systems and AI tooling infrastructure that power Ramp’s brand and creative studio — workflows, standards, and tools that let the team move with speed, taste, and coherence at scale. Cooking up the Brand OS that makes Ramp’s strategy and identity executable across every surface.​​​​​​​​​​​​​​​​

{ On Hiatus } — Independent consultancy supporting founders and brands across strategy, positioning, and creative operations.

Led strategic vision and program execution for Meta's emerging technology portfolio, including Ray-Ban Meta smart glasses, Meta AI, and Meta Quest.

Additional clients included the United States Holocaust Memorial Museum and Meta for Business.

Founding employee at a venture-backed social platform. Led consumer strategy, positioning, and go-to-market— translating product vision into messaging and campaign strategy that drove early traction, growing from zero to 15K downloads.

Built content infrastructure and brand partnerships for the world’s largest face-to-face creative community. 50+ partners including Adobe, Mailchimp, and WordPress.