Led end-to-end interaction design for a premium product configurator, defining the full buying journey across desktop and mobile from initial concept and user flows through high-fidelity prototypes and design specifications.
Redesigned a multi-audience construction procurement platform, creating distinct interaction models for homeowners, architects, and contractors within a unified design system and information architecture.
Simplified complex, data-heavy workflows for an enterprise vehicle-tracking application, restructuring information architecture and interaction patterns to reduce operational friction for power users.
Facilitated stakeholder workshops to translate ambiguous business requirements into user flows, wireframes, and prioritized design direction across product, engineering, and business teams.
Redesigned a legacy life insurance quote engine using progressive disclosure to simplify completion and strengthen user trust across a complex multi-step flow.
Applied AI-assisted tools to accelerate prototyping, concept exploration, and iterative UI generation while maintaining UX judgment and implementation feasibility.