# Emilia Pokta

> Product Designer @Visa

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/emiliapokta

Crafting intuitive and impactful user experiences. With a deep understanding of design systems and user-centered research, I create interfaces that solve complex problems and drive business growth.

I bring a strong understanding of information architecture, interaction design, and visual communication, coupled with practical project management skills, to every challenge.

## Work Experience
### Product Designer @ Visa
Jan 2022 – Present
Project Wallet: Integrating international loyalty programs  into a first-party Visa "wallet" app for >5M high net-worth cardholders to manage all Visa cards’ travel benefits in one place

Project Flex: Designed UX flows for Visa users’ to get Flex credit line from 0 → 1, a pilot program having 3M+ users in North America which increased $6B of transaction value via Visa payment system

Installments: Led the creation of Global UX Guidelines for Visa Installments, establishing a reusable framework that scaled design best practices and ensured a consistent user experience for worldwide launches including Klarna Debit Card

### UX Design Intern @ Amplitude
Jan 2021 – Jan 2021 | San Francisco Bay Area
Designed snapshot previews and dashboard sharing capabilities for Amplitude’s flagship digital analytics platform that helps businesses drive growth

Elevated the overall design experience for >4,000 customers by leading the design of snapshot previews on the 'Home' screen

Redesigned dashboard sharing UX flows by introducing new sharing capabilities, increased thousands DAU in 1 year of launch

### Lead UI/UX Designer @ InfoPost
Jan 2020 – Jan 2020 | San Diego, California, United States
Led UIUX design and content strategy for Blu, AI fact-checker that verifies COVID-19 facts and curate marketing visual designs

### Product Design/Research Intern @ gini
Jan 2019 – Jan 2019 | Hong Kong
Designed and user-tested for for WhatsApp and Google Sheets integration on-boarding UX flows, and synthesised data from 200+ current users to influence marketing strategy for a consumer budgeting app

### Research Assistant @ Multisensory Integration and Perception Lab @UCSD (moved to Dartmouth)
Jan 2017 – Jan 2019 | Greater San Diego Area
Led studies and data collection for two papers now published on Scientific Reports and Journal of experimental psychology


## Education
### Bachelor of Science - BS in Cognitive Science
UC San Diego

### Li Po Chun United World College of Hong Kong

### Diocesan Girls' School


## Contact & Social
- LinkedIn: https://linkedin.com/in/emiliapokta
- Portfolio: https://emiliapokta.com

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Source: https://flows.cv/emiliapokta
JSON Resume: https://flows.cv/emiliapokta/resume.json
Last updated: 2026-03-30