Own end-to-end automation strategy for Growth Marketing, scaling a Workato ecosystem that reduced manual processes by 70% and accelerated campaign execution from days to hours

Designed and implemented the foundational Workato architecture, data models, and integrations (Marketo, Salesforce, Snowflake, etc.), reducing campaign-build, data-sync cycles, and outbound content generation and workflows enabling real-time execution and analytics

Owned Snowflake’s ABM martech stack—platform administration, end‑to‑end integrations, and vendor management—for 6sense, Demandbase, Bombora, Mutiny, LinkedIn Campaign Manager, Outreach, Qualified, Reachdesk

Led renewals and roadmap alignment for 5+ vendors, negotiating cost savings while securing priority feature development to support global ABM growth

Unified Demandbase intent, Bombora surge, Mutiny & Rollworks web‑engagement, and first‑party product signals in Snowflake, powering scoring models that improved account-tiering

Built out MarTech stack for marketing operations digital transformation towards ABM demand generation programs

Lead cross functional teams to execute end-to-end programs around ABM strategy that enabled marketing and sales alignment during demand generation campaigns resulting in 60% increase in sales velocity for ISR team

Drove product solutions and GTM strategies with our partners and vendors

Managed remote and local team to support global programs

Developed, built, and executed customer experience program focused on evaluating customer trial program and improvement across marketing, sales, and customer success

Implemented and integrated feedback and support tools across crossfuntional teams to create actionable customer feedback loop

Developed customer NSAT and CSAT scores across trial program and customer buying cycle