# Emily Carroll

> GTM Engineer

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/emilycarroll

## Work Experience
### GTM Engineer @ Ironclad
Jan 2025 – Present

### Senior Marketing Operations and Automation Manager @ Snowflake
Jan 2024 – Jan 2025 | Menlo Park, CA
Own end-to-end automation strategy for Growth Marketing, scaling a Workato ecosystem that reduced manual processes by 70% and accelerated campaign execution from days to hours
Designed and implemented the foundational Workato architecture, data models, and integrations (Marketo, Salesforce, Snowflake, etc.), reducing campaign-build, data-sync cycles, and outbound content generation and workflows enabling real-time execution and analytics

### ABM Operations Manager @ Snowflake
Jan 2022 – Jan 2024 | San Mateo, CA
Owned Snowflake’s ABM martech stack—platform administration, end‑to‑end integrations, and vendor management—for 6sense, Demandbase, Bombora, Mutiny, LinkedIn Campaign Manager, Outreach, Qualified, Reachdesk
Led renewals and roadmap alignment for 5+ vendors, negotiating cost savings while securing priority feature development to support global ABM growth
Unified Demandbase intent, Bombora surge, Mutiny & Rollworks web‑engagement, and first‑party product signals in Snowflake, powering scoring models that improved account-tiering

### ABM Marketing Manager @ Aruba, a Hewlett Packard Enterprise company
Jan 2019 – Jan 2022 | Santa Clara, California, United States
Built out MarTech stack for marketing operations digital transformation towards ABM demand generation programs
Lead cross functional teams to execute end-to-end programs around ABM strategy that enabled marketing and sales alignment during demand generation campaigns resulting in 60% increase in sales velocity for ISR team
Drove product solutions and GTM strategies with our partners and vendors
Managed remote and local team to support global programs

### Customer Experience Marketing @ Aruba, a Hewlett Packard Enterprise company
Jan 2018 – Jan 2020
Developed, built, and executed customer experience program focused on evaluating customer trial program and improvement across marketing, sales, and customer success
Implemented and integrated feedback and support tools across crossfuntional teams to create actionable customer feedback loop
Developed customer NSAT and CSAT scores across trial program and customer buying cycle

### Briefing Project Manager, Executive Briefing Center @ SAP Customer Experience
Jan 2016 – Jan 2018 | Palo Alto
Project management of executive customer meetings
Related product marketing materials with sales leads to create targeted customer solutions
Analyzed statistical data to correlate product marketing demand generation back to customer engagement
Developed customized briefing agendas, facilitation, and scheduling to ensure account teams collaborate with speakers and understand account status and meeting objectives

### Contractor, Dreamforce EBC Project Coordinator @ Salesforce
Jan 2016 – Jan 2016 | San Francisco Bay Area
Carried out a consistent process and strategy to deliver a uniquely Salesforce.com experience
for customers, execs and product leaders at Dreamforce—the world’s largest enterprise cloud
computing event
Executed the coordination of over 350 speakers, facilitated, and hosted over 1,400 EBC
customer meetings
Provided on-site event support and was point of contact for coordination of customer meetings

### Intern, Enterprise Social and HR Systems @ Franklin Templeton Investments
Jan 2015 – Jan 2015 | CA
Provided support for Enterprise Social Network on company wide intranet
Developed and presented training on Sitrion (enterprise social network application)
Part of team tasked with adoption and implementation for new employees
Planned, proposed, and executed site organization and design of application, training material, and navigation for system upgrade
Created training materials and tutorial video

### Social Media Marketing Manager @ The Counter®
Jan 2011 – Jan 2014
Worked with multi-store owners and general managers to develop a comprehensive marketing, brand promotion with per store budget for an annual local social media, and customer profile campaign
Led all aspects of social media campaign with Yelp, Facebook, Google+ and Instagram coordinated post management
Led Facebook likes to 100% annual growth and Yelp to a sustained 4+ stars
Created interactive content for social media and engaged with audience
Developed long-term relationships with customers and increasing repeat business

### Assistant to Project Manager @ West Valley Clean Water Program
Jan 2009 – Jan 2010
Created, reviewed, and published program documents
Created and published web content
Completed numerous office tasks and projects


## Education
### Bachelor’s Degree in Marketing Communication Studies
California State University-Sacramento


## Contact & Social
- LinkedIn: https://linkedin.com/in/emilytoshiye

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Source: https://flows.cv/emilycarroll
JSON Resume: https://flows.cv/emilycarroll/resume.json
Last updated: 2026-04-11