• Design and oversee production for a range of deliverables — digital ads, presentations, event branding, and packaging

• Create and maintain library of stylized product illustrations and animations to market the Everlaw platform

• Develop cohesive sub-branding systems within the main Everlaw brand (i.e. employee resource groups, Everlaw teams, product offerings, etc.)

• Design high fidelity wireframes and prototypes for new pages and features on everlaw.com, working closely with web developers to implement

• Systemize process for analyzing web metrics and conducting usability testing

• Work cross-functionally across content, product marketing, and customer marketing teams to revamp the brand campaign templates and processes (social media ads, emails) to scale flexibly and efficiently

Selected Clients:

• Hot Boi Chili Oil

• Jersey Cow Ice Cream

• Luong Live Photography

• Chinatown Ambassadors (Family Bridges, APEN, Oakland Chinatown)

• Community Futures, Community Lore

• UC Davis Global Affairs

• UC Davis Services for International Students and Scholars

• Design and write copy for internal communications including newsletters, presentations, reports, flyers, posters, and annual yearbook for 400+ Cushman & Wakefield employees on the Google account.

• Create and implement clear visual identity guidelines to distinguish the account-specific Cushman & Wakefield @ Google brand from corporate Cushman & Wakefield and Google brands.

• Work alongside C&W @ Google’s Director of Communications to create certificates, illustrations, and event invitations directly for Google clients.

• Redesign and maintain internal websites for Cushman & Wakefield employees.

• Directed team of 20+ students to create award-winning annual design magazine discussing design issues through the lens of UC Davis.

• Facilitated weekly meetings with members in three teams.

• Supervised the Editor-in-Chief and writing team.

• Managed communication with faculty, students, and alumni.