# Emily Massa

> Director, Product Design at Care.com

Location: San Francisco, California, United States
Profile: https://flows.cv/emilymassa

I am a product design leader with 10+ years of experience. I enjoy crafting user experiences that are useful and delightful for people with my design team, my product partners, and my engineering partners. I believe that great product design solutions come from deep empathy for the users, a solid understanding of the problem, acknowledging the technical constraints and business objectives, iterating based on user feedback, and intentional decision-making.

I spend my day at work asking questions that start with how/why/what if and advocating for user-centered design. I thrive in a fast-paced environment. I am attracted to products and projects that stretch me, require growth, and impact people's lives in a meaningful way. 

Specialties
-Leadership 
-Strategic Thinking
-People Development
-Coaching
-Design Thinking
-User Experience Design
-User Interface Design
-Visual design 
-Branding
-Interaction Design
-User Research

## Work Experience
### Director, Product Design @ Care.com
Jan 2023 – Present
https://www.care.com/  
Care is the world's leading platform for finding and managing high-quality family care. 
Recruit, manage, and develop a team of 15+ talented and high-performing product designers and content designers. 
Responsible for the end-to-end consumer experience within the two-sided marketplace, encompassing child care, pet care, senior care, and other business units.

### Manager, Product Design @ Care.com
Jan 2021 – Jan 2023 | San Francisco
Responsible for US child care and pet care consumer experience. 
Recruit, manage and develop talented product designers.

### Senior Product Designer @ Care.com
Jan 2018 – Jan 2021 | San Francisco Bay Area
Conceptualized, designed, and successfully launched the one-time child care (instant book) initiative, which opened up a whole new market for Care.com and contributed to the business's growth. The one-time child care product service spans app, desktop, mobile web and crosses both seeker and provider experiences. 
Mentor junior designers.

### Product Design Lead @ Memebox Corporation
Jan 2017 – Jan 2018 | San Francisco Bay Area
Memebox (Y combinator alumni 2014) is a beauty community that connects and empowers beauty lovers from around the world. 
· Lead UX/UI design and launch new community and e-commerce features across platforms — iOS, web and Android.
· Take broad, conceptual ideas and turn them into something useful and valuable for our users.
· Report directly to head of product to execute on product design and vision.
· Collaborate with product managers, developers, researchers and other designers to create simple and intuitive end-to-end user experiences - flows, wireframes, visual designs, and prototypes through final delivery and implementation.
· Continuously iterate and improve design based on user feedback and research insights.

### Product Design Lead @ Momo Technology Company Limited
Jan 2015 – Jan 2017 | San Francisco Bay Area
Momo (NASDAQ: MOMO) is a revolutionary mobile-based social networking and livestreaming platform. Momo US is a research and development lab that designs and engineers digital products for the future of social networking.
• As the founding designer, I conceptualized, designed, iterated, and launched Blupe iOS App, Whatnow iOS and Android App, Purpl iOS App to the App Store.
• Collaborated closely with the founder, product, engineering, and marketing to bring the concept to life. Worked in a fast-paced environment and translated business requirements and user insights into innovative yet practical design solutions with simple and intuitive user interfaces.
• Report directly to the CEO to execute product design and vision.

### User Experience Designer @ FANDOM
Jan 2013 – Jan 2014 | San Francisco Bay Area
http://fandom.com
Founded by Wikipedia founder Jimmy Whales in 2004, Fandom is a wiki hosting service that hosts wikis on entertainment topics. Fandom is ranked #40 in the US by overall traffic. 
Participated in redesigning Fandom's entire user experience across web and mobile.


## Education
### Bachelor's degree in Interaction and UX Design
Academy of Art University


## Contact & Social
- LinkedIn: https://linkedin.com/in/emilymassa
- Portfolio: http://emilymassa.com/

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Source: https://flows.cv/emilymassa
JSON Resume: https://flows.cv/emilymassa/resume.json
Last updated: 2026-03-25