Designed and launched AI-integrated user experiences for Academia's Grants AI tool, creating intuitive interfaces for AI-driven grant matching and natural language editing capabilities. Managed a comprehensive beta program with 300+ academic professionals, achieving 84% user satisfaction and strong product-market fit validation.

Led cross-functional product innovation as core member of New Premium Products incubator team, rapidly prototyping and testing 2 AI-powered features monthly. Applied lean experimentation methodology to validate monetizable product concepts in a fast-paced, ambiguous technical environment.

Redesigned complex onboarding workflows for academic professionals, applying user research and behavioral data analysis to increase sign-ups by 2.21% while improving user retention and completion of critical account setup questions.

Built enterprise-scale design system from the ground up, creating the company's first global design library with comprehensive design variables and component documentation. Established scalable design patterns that supported product development across multiple academic user workflows.

Led data-driven design system evolution through systematic A/B testing of high-risk components during brand redesign. Applied analytical approach to quantify design impact, resulting in 4.5% increase in paper downloads, 7% boost in content impressions, and 8% improvement in Premium conversion rates.

Introduced design system governance including documentation standards, component maintenance process, and variable management, enabling a consistent user experience across a complex multi-product platform.

Led strategic product transformation from traditional grocery platform to social commerce marketplace. Successfully launched 200+ creator storefronts and scaled to 100,000+ recipes, demonstrating expertise in complex multi-sided platform design serving both creators and consumers.

Simplified complex user workflows by redesigning the shopping funnel experience, resulting in $16 AOV increase and 2% checkout growth within 12 months.

Co-led product strategy and vision in partnership with executive leadership, translating business objectives into actionable design strategies.

Built and scaled design system from the ground up, creating an efficient component library and illustration system that supported rapid product development.

Facilitated cross-functional collaboration through weekly design sprints, bringing together Product, Sales, and Marketing to define priorities. Served as design voice in technical and business discussion, building trust between design and other disciplines.

Drove service design initiatives by creating cohesive experiences across multiple touchpoints focused on creator onboarding and customer shopping.

Championed design thinking across the organization by socializing product vision work to build shared understanding of complex user needs and technical constraints.

Led end-to-end mobile product redesign of iOS app, applying user-centered design principles to improve customer experience across the entire grocery shopping journey from discovery to delivery.

Launched cross-platform mobile strategy by designing and shipping a new Android app from the ground up, contributing to a 16% YoY increase in checkouts. Demonstrated expertise in mobile-responsive design and platform-specific user experience optimization.

Managed user research and testing program by organizing and executing a 54-customer beta test across both iOS and Android platforms. Applied research-driven methodology to validate design decisions, gather qualitative insights, and iterate on user feedback before full launch.

Built foundational design system for Good Eggs, establishing scalable design patterns and component libraries that enabled consistent user experiences across web and mobile platforms.

Designed complex data visualization and personalization systems for credit approval likelihood communication. The intuitive user experiences helped customers understand their financial standing and make informed decisions based on credit score data.

Led 0-1 product design for new business line validation, designing the complete user experience for an International Money Transfer comparison tool from concept to launch.

Designed scalable filter UI system for financial product comparison tools, creating reusable interface patterns that worked across diverse product categories (credit cards, loans, insurance). Ran comprehensive usability and A/B testing to ensure the system balanced complexity with ease of use.