Lead complex design initiatives across campaign targeting, ads audience builder, banking, and membership experiences. Focus on building scalable frameworks, simplifying data-heavy workflows, and driving cross-functional alignment to improve usability and business outcomes.

Key Contributions:

• Lead design for M-Target, an internal audience targeting platform; built Audience Builder to simplify segmentation and enable scalable campaign activation

• Led end-to-end design for Send Money with Zelle, driving $20M+ revenue impact and receiving the 2023 ED Gillian Award

• Reimagined IRA contribution & distribution journeys, improving usability through research-driven redesign

• Established a cross-product notification framework across banking products (Checking, Savings, IRAs, CDs)

• Designed scalable solutions including Redemption Hub, Welcome Offer Tracker, and Benefits Activity, increasing engagement and adoption

• Delivered user flows for key banking features (e.g., Add Joint Owner)

Additional Impact:

• Scaled design quality through design systems, QA frameworks, and accessibility initiatives (WCAG)

• Built org-wide design documentation toolkit to improve cross-team collaboration

• Mentored designers and fostered strong team culture

As a Senior Product Designer, I lead end-to-end design initiatives for digital experiences within the American Express ecosystem, with a focus on transaction management and dashboard usability for our credit card and banking products. My work bridges user needs, business requirements, and technical feasibility to deliver scalable, user-centered solutions.

Key Contributions & Achievements:

• Designed and launched transaction tagging on the MYCA dashboard, enabling cardmembers to better categorize and track spending.

• Redesigned the transaction detail page through stakeholder workshops, defining a long-term vision and prioritizing user needs.

• Enhanced the transaction timeline, including backend data mapping, competitor analysis, user research, and responsive design delivery.

• Delivered new checking transaction detail designs (deposits, withdrawals, check deposits, transfers), validated through research.

• Established a banking competitor landscape and a centralized Confluence hub to document projects, goals, research, and launches.

• Presented design outcomes in Show & Tell sessions, fostering cross-team learning and visibility.

Design and prototype for multiple products, brand identity system, content management system website, and graphics for multiple startup companies

• Conduct user research, information architecture, interaction, and visual design, prototyping, and user testing across product • Create UI for responsive web platform

• Led iteration design which led to an increase in conversion rates and engagement rate

• Define design guidelines and design language

• Collaborate with product managers, engineers, and other key stakeholders to define product requirements and roadmaps

• Create product wireframes & prototypes

• Interpret data, analyze results and perform in-depth analyses on market trends and help identify areas of opportunity

• Conduct competitor analysis and user interviews

• Create the design language of the company