# Emily Tsai

> Product Designer | Service Designer |  SaaS B2B

Location: San Jose, California, United States
Profile: https://flows.cv/emilytsai

I’m a Product Designer working at the intersection of complex systems, user experience, and end-to-end product execution. 

With a hybrid background in HR operations and interaction design, I specialize in turning messy, multi-stakeholder processes into clear, scalable, user-centered experiences. I’ve led multiple 0 to 1 initiatives across e-commerce and internal tooling, mapping real operational constraints, aligning engineering and business teams, and translating complex workflows into intuitive interfaces. 

I’m always happy to connect, exchange perspectives, or learn from other. Feel free to reach out anytime!

## Work Experience
### Product Designer (Founding Designer) @ Royal Wood Service & Supply Inc.
Jan 2023 – Present | San Jose, California, United States
• Lead UX/UI strategy and build core systems from 0 to 1 for a consumer-facing eCommerce platform (www.open4home.com).
• Define the platform’s visual identity through scalable UI frameworks and style guides.
• Drive the design and logic of the membership system, working cross-functionally to ensure feasibility and seamless implementation.
• Managed end-to-end design projects across 4+ departments, delivering over 30 product features and operational flows within 6 months.
• Established and manage a design team in Hangzhou, building operations from the ground up and aligning visual output with product and brand strategy.
• Lead technical integrations, including payment gateways, shipping solutions, tax APIs, and analytics tools.
• Collaborate with PIM administrators and engineers to optimize PIM workflows, leveraging web scraping to upload over 160,000 SKUs.
• Currently leading workflow and logic planning for an internal tool, laying the foundation for future CRM and WMS systems.
• Directed UX planning for a Vision Pro–based VR showroom MVP showcasing physical building materials.

### Graphic Designer @ Freelance
Jan 2017 – Jan 2022

### Service Design | HR | Administration @ Shanghai Besway Property Co. Ltd.
Jan 2019 – Jan 2022 | Shanghai, China
• Led service definition through research, addressing customer and
employee pain points.
• Blueprinted in-person experiences, analyzing processes, user flows, and
creating internal and external interaction models.
• Defined solutions, plans, principles, and measurement frameworks.
• Designed and implemented a sustainable employee performance
evaluation system.
• Implemented scalable survey operations, reducing complaints by 19.4%.

### Associate Consultant @ Hudson
Jan 2018 – Jan 2019 | Shanghai, China
• Conducted talent acquisition for sales and marketing roles within the
industrial sector.
• Handled candidate sourcing, talent assessment, interviews, and client
management.

### Marketing Executive | Project Coordinator @ Shanghai Besway Property Co. Ltd.
Jan 2015 – Jan 2018 | Shanghai, China
Established and maintained the VI System of the company.
Construction management, stakeholder coordination, vendor sourcing and evaluation, and budget control.

### International Leasing Officer @ Shanghai Ganso Dream World Co. Ltd
Jan 2014 – Jan 2015 | Shanghai, China
Overseas leasing project management. Embassy and consulate coordinations.


## Education
### Master of Interaction Design
California College of the Arts

### Bachelor of Arts - BA in Visual Design
University of Washington

### Shanghai High School International Division


## Contact & Social
- LinkedIn: https://linkedin.com/in/eemilyytsai
- Website: https://www.eemilytsai.com

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Source: https://flows.cv/emilytsai
JSON Resume: https://flows.cv/emilytsai/resume.json
Last updated: 2026-04-05