Helping companies target new audience segments to grow their businesses. Worked with Capital One via Adaptive Path, GE, and various startups.

For GE, conducted task mapping on asset management, which was used to define a simplified data management approach. Led a team through the design of a complex authoring application that improved the user experience and informed the data model. Integrated UX and Agile processes with engineering.

Collaborated on product strategies for Data Infra with engineering, design and PM leads across two orgs and ~10 teams. Influenced partners so they adopted research for KRs and roadmapping. Changed culture so teams regularly used backlogs developed from research.

Led a 2-4 person data/AI research pod over multiple halves to successfully deliver on our roadmaps. Scaled research by teaching fundamentals to engineering and design teams.

Ran generative and evaluative studies on code and UIs. Conducted 1:1 interviews, usability testing, diary studies and audits. Defined user journeys and strong narratives to help teams meet their goals. Developed qualitative surveys with PM and engineering partners.

Research topics included: distributed computing, pipelines, data for ML/LLM training, and data analysis tools.

Hired full-time in 2022 to conduct research on internal data tools.

Taught UX research and design through classes and one-on-one sessions. Conducted a survey and an international research study to define the audience for an internal application. Developed screen designs and flows.

Led a research study on how employees use data, to help the company move to the cloud. Aligned stakeholders, executives, and teams, and created personas and user journeys. Findings were used to create a new technical architecture, and to develop a UX strategy.

Ran a research study for a natural language processing (NLP) product, that helped employees communicate.

Defined a future vision for small business banking to increase customer engagement. Led research and created new navigation and wireframe concepts based on customers’ mental model.

Qualitative research included: foundational studies, paper prototype testing, mobile testing, card sorting, and heuristic evaluations. Ran a service design workshop and taught a company-wide design thinking course.