# Emily Y. > UX Researcher & Information Architect Location: San Francisco Bay Area, United States Profile: https://flows.cv/emilyy I help businesses understand their customers and find ways to grow. My specialty is data-intensive experiences for B2B or internal customers. I enjoy collaborating and problem solving using qualitative research and information architecture. ## Work Experience ### Lead Design Researcher @ Unknown Jan 2010 – Present Helping companies target new audience segments to grow their businesses. Worked with Capital One via Adaptive Path, GE, and various startups. For GE, conducted task mapping on asset management, which was used to define a simplified data management approach. Led a team through the design of a complex authoring application that improved the user experience and informed the data model. Integrated UX and Agile processes with engineering. ### Lead UX Researcher @ Meta Jan 2022 – Jan 2025 Collaborated on product strategies for Data Infra with engineering, design and PM leads across two orgs and ~10 teams. Influenced partners so they adopted research for KRs and roadmapping. Changed culture so teams regularly used backlogs developed from research. Led a 2-4 person data/AI research pod over multiple halves to successfully deliver on our roadmaps. Scaled research by teaching fundamentals to engineering and design teams. Ran generative and evaluative studies on code and UIs. Conducted 1:1 interviews, usability testing, diary studies and audits. Defined user journeys and strong narratives to help teams meet their goals. Developed qualitative surveys with PM and engineering partners. Research topics included: distributed computing, pipelines, data for ML/LLM training, and data analysis tools. ### UX Researcher @ PRO Unlimited at Meta Jan 2020 – Jan 2022 | San Francisco Bay Area Hired full-time in 2022 to conduct research on internal data tools. ### Lead UX Design Researcher @ Apple Jan 2019 – Jan 2020 Taught UX research and design through classes and one-on-one sessions. Conducted a survey and an international research study to define the audience for an internal application. Developed screen designs and flows. ### Sr. Manager, Design & Research @ Capital One Jan 2016 – Jan 2019 | San Francisco, CA Led a research study on how employees use data, to help the company move to the cloud. Aligned stakeholders, executives, and teams, and created personas and user journeys. Findings were used to create a new technical architecture, and to develop a UX strategy. Ran a research study for a natural language processing (NLP) product, that helped employees communicate. Defined a future vision for small business banking to increase customer engagement. Led research and created new navigation and wireframe concepts based on customers’ mental model. Qualitative research included: foundational studies, paper prototype testing, mobile testing, card sorting, and heuristic evaluations. Ran a service design workshop and taught a company-wide design thinking course. ### Lead Information Architect @ iCrossing Jan 2008 – Jan 2009 Performed international user research and used the results in designs. Applied SEO practices and participated in A/B testing. ### Client Services Director @ Sequence Jan 2007 – Jan 2008 Managed the main account and the program management team. Defined departmental processes, and ran tree usability testing. ### Senior UX Designer @ CalAmp for Hewlett-Packard Jan 2004 – Jan 2006 Worked with a team on heuristic evaluations. Improved the HP intranet experience by redesigning a content management application. ### Sr. UX Designer @ Walt Disney World Jan 2002 – Jan 2003 Reduced registration drop-offs for Disneyworld.com, and helped customers find dining experiences. ### Senior Information Architect @ Sapient Jan 1999 – Jan 2001 Led multidisciplinary teams of researchers, designers, content strategists and front-end developers for Walmart and Lucent. Conducted competitive audits and task mapping to understand audience needs, and to improve the user experience. ## Education ### Bachelor of Arts Columbia University ### Master of Architecture Columbia University Graduate School of Architecture, Planning & Preservation ## Contact & Social - LinkedIn: https://linkedin.com/in/emily-yeh-hello --- Source: https://flows.cv/emilyy JSON Resume: https://flows.cv/emilyy/resume.json Last updated: 2026-04-13