I am an end-to-end product/UX growth designer with 7+ years of experience, who advocates for inclusive design and works on all platforms (mobile, web, and mobile web). My portfolio encompasses startups, nonprofits, and LinkedIn.
Redwood City, California, United States
2023 — 2025
Redwood City, California, United States
Designing the mobile user experience for future Honda & Acura EVs
2020 — 2024
Palo Alto, California, United States
Attendance Application - Living Stream Ministry Bible Truth and Church Service Training:
Led the design strategy, created service tracks, and recruited the first design team for the Attendance App, a Bible school web app with 300+ DAU. This led to the completion of a design system, a full redesign, and improved team efficiency.
Hymns Mobile:
Designed Hymns Mobile which gave easy access to multiple languages for every hymn. This resulted in 4.7+ star reviews on Google Play and App store totaling over 23k downloads, a monthly average conversion rate of 5.8%, and 4.2k+ MAU in 2023.
Bibles for America Website:
Conducted a UX audit and user research for Bibles for America, and presented a new strategic solution to increase site engagement.
500 Life-studies App - Living Stream Ministry:
Led the user research for a group feature and designed workflows for 500 Life-Studies, a Christian ministry reading app.
Stanford Christian Students App & Web
Designed the Stanford Christian Students app and website and worked with students to develop it.
Mountain View, California, United States
I was an end-to-end growth designer working on all platforms for LinkedIn’s My Network.
Discover & Invitation Platform Project:
I designed the foundational framework to expand the Discover and Invitation Platform beyond people and connection requests, enabling LinkedIn to implement invitations for companies, topics, groups, and events and ultimately drove up discoverability and engagement. The IA and components I designed from both these projects are still being used on LinkedIn today.
This framework was used by several design teams including: Groups, Events, Newsletters, Pages, and Topics.
Teammates Project:
Designed E2E experience for Teammates. My designs for scaling exceeded our quarterly goal of teammates/week added by 22%.
Led strategic brainstorms with all partners and stakeholders to change the strategic direction for Teammates.
Achieved design alignment with 4+ design teams and their execs.
Inclusive Design Team
Created a11y case studies and led assistive tech training on WUD day that provided guidelines for the design org.
Created a11y guidelines and specs which set the standard for a11y specs at LinkedIn.
Events Project:
Prepared Events for initial public launch by improving UX Quality based on feedback from internal testing and user research.
Side Projects:
Helped drive a culture of experimentation in our growth org through creating a smoke test playbook that opened a way to test new features with 2-4 weeks of engineering work versus 2 quarters (8 months).
Improved workplace moral through creating 10 different work anniversary illustrations leveraged by the design org.
Contributed to a record week of stories viewed and shared in France and Australia by creating stickers. These stickers were used by several Top Voices on LinkedIn.
2014 — 2017
End to end lead product designer of consumer products with over 200 million users. This includes BlueStacks TV, a one-click live streaming integration with Facebook Live and Twitch, that increased user retention 2x. Responsibilities include creating UI/UX for mobile apps, desktop apps, and web.
Collaborate with a cross functional team of designers, engineers,
and product managers
Create prototypes, low-fidelity wireframes, and high-fidelity mockups
Conduct usability and A/B tests across countries with 1000+ users
Localize UI with 15+ languages
Create product videos and marketing press images for product releases with 30+ articles and 100k+ views
Develop brand identity guidelines and spec documents for UI implementation
Education
UCLA
Bachelor of Fine Arts (B.F.A.)
Living Stream Ministry Bible Truth and Church Service Training