# Emma Wang > Senior UX Designer | Advisor | UX Strategy, Growth & Monetization | ex-Electronic Arts, NetEase Location: San Francisco, California, United States Profile: https://flows.cv/emmawang1 8+ years designing engagement and growth systems for live consumer products. Strong in social connectivity, structured UX systems and cross-platform experiences. Focused on simplifying complexity into intuitive, data-informed product experiences. Message me for the most recent portfolio. Skills: Interaction Design, Interface Design, Wireframing, Prototyping, Motion Design, Graphic Design, Illustration Research: A/B Testing, Usability testing, Interview, User Journey Tools: Figma, Adobe XD, Photoshop, Illustrator, Dimension, Unity, Cocos Creator, ChatGPT, Midjourney, Gemini ## Work Experience ### Professional User Experience Consultant & Advisor @ Wang Design Jan 2022 – Present | San Francisco Bay Area - Provide UX and product strategy support for early-stage startups. - Advise on onboarding flows, improving clarity of plans and increasing conversion. - Contribute to monetization and pricing strategy, including subscription and plan design. - Support definition of key metrics and help teams establish basic analytics tracking. - Offer recommendations on engagement systems, including gamification and progress tracking. - Collaborate with founders to shape product direction based on user needs and business goals. - Identify opportunities to improve user experience and reduce friction in core flows. - Apply experience from live service products to inform retention and growth strategies. ### Senior User Experience Designer @ Electronic Arts (EA) Jan 2020 – Jan 2024 | San Francisco Bay Area Led product design in two of EA’s top-performing live products — Covet Fashion & Star Wars: Galaxy of Heroes - Growth & Revenue Focused: Led the design of subscription, bundling, reward, and gifting systems that connected user motivations with business outcomes through intuitive, well-structured experiences. Gifting contributed 15.7% of total weekly revenue post-launch. - Social Design Focused: Delivered social-driven features such as Referral Program, Gifting and Nudge System to strengthen peer-to-peer interaction and foster community engagement. The Referral Program contributed to 2.3% of total organic installs and led to a 118% uplift in Day 1 retention for referred users. - User Engagement Focused: Drove onboarding, task systems, and item customization features to sustain motivation from early use to long-term engagement. Enhanced the onboarding experience with a narrative-driven makeover, resulting in a 6% uplift in completion rate. - Design Optimization: Modernized UI infrastructure by revamping the core store experience, unifying message popups, and introducing updated visual languages, improving targeting and clarity, resulting in a 37% uplift in promotion CTR among light spenders. - DesignOps: Built UI libraries, formalized documentation and design reviews, and co-developed internal tools, integrating generative AI into concept exploration and workflow processes to improve alignment, consistency, and iteration speed. - Cross-Platform Adaptation: Drove mobile-to-PC expansion by integrating unified login and identity systems, strengthening ecosystem connectivity and cross-product continuity. Established scalable UI patterns to ensure a cohesive, seamless experience across devices. - Cross-Functional Collaboration: Partnered with PMs, engineers, UXR, QA, and copywriters throughout agile development cycles, driving features from concept to implementation, and supporting continuous optimization in a live ops environment. ### UI/UX Designer @ Electronic Arts (EA) Jan 2019 – Jan 2020 | San Francisco, CA Worked on #1 fashion mobile game Covet Fashion at Glu Mobile. Glu Mobile was acquired by EA (April 2021) ### UI/UX Designer @ NetEase Games Jan 2017 – Jan 2019 | San Francisco Bay Area Worked on a cross-platform, large-scale live service product, driving user engagement through continuous feature iteration and live operations. - Feature Design: Drove 0-to-1 feature design in an agile environment, collaborating with cross-functional teams on social and monetization systems, and delivering wireframes, user flows, prototypes, UI art, motion, and implementation. - Design Optimization: Redesigned store bundle layout and promotional surfaces, contributing to a 25% lift in new user conversion. Created seasonal store skins with interactive motion effects to boost engagement and prompt seasonal spending. - Cross-Platform Localization: Led UI localization across mobile and PC by establishing scalable component guidelines and optimizing asset integration for multi-region delivery. Tools: Unity, Adobe XD, Photoshop and Cocos Studio ### Creative Director, Co-founder @ LunaFive LLC Jan 2016 – Jan 2017 | New York City Metropolitan Area Co-founded a game studio and led the creative direction of two mobile games — COGNITION and Spin_Cycle — featured by Apple in over 130 countries. - End-to-End Product Design: Led UI/UX, art and marketing efforts across the full product lifecycle from early concept and prototyping to launch and post-release support. - Rapid Prototyping: Designed and tested 13 Unity prototypes in C# to quickly validate gameplay ideas, two evolved into globally featured releases. Tools: Unity, Adobe Xd, Photoshop and Illustrator. Awards & Recognition Cognition - Featured in 130 countries’ Apple App Store - Best Mobile Game Finalist of Casual Connect USA 2016 - Best Mobile Game for Playcrafting 16 Bit Award. - NYU Game Center Incubator 2016, Offical Selects - Tokyo Game Show 2016, Indie Game Selects - Showcased at IndieCade East 2016, Playcrafting, Brooklyn Brewery Spin_Cycle - Featured in 65 countries’ Apple App Store ### Instructor for Visual Help Desk @ New York University Jan 2016 – Jan 2016 - Provided guidance to students in solving art tech and visual design challenges within their games. - Assisted them in applying visual language effectively to enhance gameplay and player experience. ### Teaching Assistant for Intro to Game Design Class @ New York University Jan 2015 – Jan 2015 | Brooklyn - Teaching assistant for Intro to Game Design Class. - Supported students during playtesting sessions and provided design-focused feedback to help refine their gameplay and user experience. ## Education ### Master of Fine Arts (MFA) in Game Design New York University ### Bachelor of Fine Arts (BFA) in Game Art & Design Beijing Film Academy ## Contact & Social - LinkedIn: https://linkedin.com/in/emmawangux --- Source: https://flows.cv/emmawang1 JSON Resume: https://flows.cv/emmawang1/resume.json Last updated: 2026-04-13