Scalable UX Components: Collaborated with development and content teams to design and implement interactive and modular content components and templates, enhancing the marketing organization’s ability to deploy rapid campaigns.

UX Strategy & Optimization: Led the redesign of global website navigation and footer architecture by synthesizing quantitative and qualitative user data to improve discoverability.

Multi-Platform Consistency: Designed and built customized templates within Cvent for customer-facing events, ensuring seamless brand transitions between the corporate site and event platforms.

Design System Governance: Spearheaded the consolidation of AEM templates and Figma libraries, streamlining the authoring experience and maintaining visual standards across the enterprise.

Brand Evolution: Directed the implementation of new typography and visual styles as part of a web brand refresh, ensuring consistency across all digital assets.

Digital Leadership: Acted as a strategic lead within the marketing organization, providing design specifications to in-house developers and external agencies.

Quality Assurance: Owned the UAT (User Acceptance Testing) process for global web properties, ensuring all deployments met high-fidelity design standards and accessibility best practices.

Stakeholder Partnership: Managed creative agency relationships to enforce global brand guidelines and ensure project alignment with corporate marketing objectives.

UX Web Strategy: Responsible for the visual and UX design of high-traffic marketing sites, creating intuitive journeys for diverse cybersecurity product lines.

Design Systems: Developed comprehensive component systems that expanded upon global brand guidelines, enabling scalable web growth.

Data-Driven Iteration: Utilized analytics to monitor user trends and formulated A/B testing strategies to optimize website performance and conversion rates.

End-to-End Digital Solutions: Deliver comprehensive branding and web development (WordPress/HTML/CSS) for non-profits and tech agencies, focusing on user-centered design and accessible layouts.

Project Leadership: Recruit and supervise multidisciplinary contractors to execute complex digital projects on time and within budget.

Select Clients include: Bombich Software (Carbon Copy Cloner), The New Agenda, Two Canoes Software, Reflexions Data, The Weekly List

Cross-Functional Collaboration: Partnered with strategy and account teams to deliver user-centered digital solutions for high-profile brands across diverse household and lifestyle industries.

Responsive Design: Led the visual and UX design of desktop and responsive marketing websites, prioritizing intuitive navigation and cohesive layouts across a burgeoning multi-device landscape.

Integrated Digital Campaigns: Executed end-to-end design for digital initiatives, including email marketing, social campaigns, and interactive banner advertisements, focused on driving user engagement and conversion.

Stakeholder Alignment: Translated complex client objectives into high-fidelity digital assets, maintaining a focus on brand-aligned storytelling and technical feasibility.

Select Clients include: Air Wick, Resolve, NOS Energy Drink, Durex, New York City Color, Purity Vodka, Clearasil, Finish Dishwashing