# Enelia V. > Web User Experience Designer | Digital Experience Leader | UX/UI Strategy & Design Systems | Specialized in Conversion-Focused Customer Journeys Location: San Francisco Bay Area, United States Profile: https://flows.cv/enelia As a strategic Digital Experience Leader, I bridge the gap between complex business goals and intuitive user journeys. My expertise lies in establishing UX/UI standards that scale across global, multi-brand web ecosystems. I specialize in: End-to-End UX Strategy - Developing data-driven user flows and high-fidelity designs that align stakeholder vision with user needs. Design Systems - Creating and managing scalable component libraries that ensure brand consistency across various web platforms. Optimization & Accessibility - Using qualitative and quantitative testing to drive continuous improvement, ensuring every digital touchpoint is WCAG-compliant and conversion-focused. Collaborative Leadership - Partnering with Development, Marketing, and Product teams to create campaigns and implement best-in-class digital standards. With a background in Human-Computer Interaction, I am passionate about creating accessible, mission-driven digital experiences that deliver measurable impact. ## Work Experience ### Senior Web UX Designer @ Ping Identity Jan 2024 – Present Scalable UX Components: Collaborated with development and content teams to design and implement interactive and modular content components and templates, enhancing the marketing organization’s ability to deploy rapid campaigns. UX Strategy & Optimization: Led the redesign of global website navigation and footer architecture by synthesizing quantitative and qualitative user data to improve discoverability. Multi-Platform Consistency: Designed and built customized templates within Cvent for customer-facing events, ensuring seamless brand transitions between the corporate site and event platforms. Design System Governance: Spearheaded the consolidation of AEM templates and Figma libraries, streamlining the authoring experience and maintaining visual standards across the enterprise. Brand Evolution: Directed the implementation of new typography and visual styles as part of a web brand refresh, ensuring consistency across all digital assets. ### User Experience Manager @ Sophos Jan 2021 – Jan 2024 Digital Leadership: Acted as a strategic lead within the marketing organization, providing design specifications to in-house developers and external agencies. Quality Assurance: Owned the UAT (User Acceptance Testing) process for global web properties, ensuring all deployments met high-fidelity design standards and accessibility best practices. Stakeholder Partnership: Managed creative agency relationships to enforce global brand guidelines and ensure project alignment with corporate marketing objectives. ### Senior UX Designer @ Sophos Jan 2017 – Jan 2021 UX Web Strategy: Responsible for the visual and UX design of high-traffic marketing sites, creating intuitive journeys for diverse cybersecurity product lines. Design Systems: Developed comprehensive component systems that expanded upon global brand guidelines, enabling scalable web growth. Data-Driven Iteration: Utilized analytics to monitor user trends and formulated A/B testing strategies to optimize website performance and conversion rates. ### Creative Director @ Freelance Jan 2013 – Jan 2024 End-to-End Digital Solutions: Deliver comprehensive branding and web development (WordPress/HTML/CSS) for non-profits and tech agencies, focusing on user-centered design and accessible layouts. Project Leadership: Recruit and supervise multidisciplinary contractors to execute complex digital projects on time and within budget. Select Clients include: Bombich Software (Carbon Copy Cloner), The New Agenda, Two Canoes Software, Reflexions Data, The Weekly List ### Digital Design Creative @ iris worldwide Jan 2011 – Jan 2013 | New York, NY Cross-Functional Collaboration: Partnered with strategy and account teams to deliver user-centered digital solutions for high-profile brands across diverse household and lifestyle industries. Responsive Design: Led the visual and UX design of desktop and responsive marketing websites, prioritizing intuitive navigation and cohesive layouts across a burgeoning multi-device landscape. Integrated Digital Campaigns: Executed end-to-end design for digital initiatives, including email marketing, social campaigns, and interactive banner advertisements, focused on driving user engagement and conversion. Stakeholder Alignment: Translated complex client objectives into high-fidelity digital assets, maintaining a focus on brand-aligned storytelling and technical feasibility. Select Clients include: Air Wick, Resolve, NOS Energy Drink, Durex, New York City Color, Purity Vodka, Clearasil, Finish Dishwashing ### Art Director and Web Designer @ TMG Jan 2006 – Jan 2011 | St. Louis, MO End-to-End Web Strategy: Led the design, development, and maintenance of diverse client websites, focusing on intuitive information architecture and user-centered design to meet specific business objectives. Leadership & Mentorship: Managed and mentored junior designers and interns, establishing design standards and workflows to ensure high-quality, consistent output across the creative team. Strategic Stakeholder Management: Collaborated with the Creative Director on new business pitches and account management, translating client needs into actionable digital and brand strategies for major organizations like American Express and Barnes-Jewish Hospital. Multi-Channel Brand Consistency: Developed comprehensive visual identities and print materials, ensuring a seamless brand experience across digital and physical touchpoints through rigorous quality control and vendor coordination. Select clients include: American Express Incentive Services, Barnes-Jewish Hospital, City of University City, Missouri Credit Union Association, YWCA Metro St. Louis ### Design Intern @ Interbrand Jan 2005 – Jan 2005 | New York, NY Mission-Driven Web Strategy: Collaborated on website design and strategy for a Brooklyn-based non-profit, focusing on how digital experiences can advance organizational goals and community engagement. Enterprise Branding Foundations: Contributed to high-level branding projects for global clients such as Time Inc., gaining foundational experience in maintaining visual standards across complex, multi-platform ecosystems. ## Education ### BFA in Graphic Design Washington University in St. Louis ## Contact & Social - LinkedIn: https://linkedin.com/in/evfaithful --- Source: https://flows.cv/enelia JSON Resume: https://flows.cv/enelia/resume.json Last updated: 2026-04-13