Led product design for Maestro, an enterprise platform purpose-built to drive value creation for private equity firms and their portfolio companies. Transformed highly complex PE workflows—spanning planning, execution, impact tracking, and reporting—into intuitive, scalable, and data-rich enterprise experiences that helped customers align teams and deliver measurable results.

Managed and mentored a hybrid design team of in-house designers and international contractors, while also collaborating closely with and coaching product managers to elevate discovery, decision-making, and delivery practices across the organization. Owned key product epics end-to-end, from strategy and research through solution design, development, and release.

Established strong product communication and collaboration across Sales, Implementation, and Customer Success to ensure solutions were commercially viable, implementation-ready, and customer-centric. Led user research and validation sessions with internal stakeholders and enterprise clients to de-risk decisions and validate impact.

Extended and evolved the product’s custom design system to support complex, data-dense use cases, and played a central role in shaping Maestro’s AI strategy, helping to launch multiple AI-driven features that enhanced insight, efficiency, and usability across the platform.

As an AI UX Consultant at Tribe AI, I partnered with enterprise clients to identify, design, and deliver high-impact, human-centered AI solutions. I led design thinking workshops to help clients uncover where AI could most meaningfully transform their business, aligning emerging AI capabilities with real operational and user needs.

I ran discovery sessions to define problem spaces, clarify desired outcomes, and document success criteria for prioritized AI initiatives. Working closely with cross-functional AI delivery teams—including product managers, data scientists, machine learning engineers, prompt engineers, and software engineers. I helped translate complex AI capabilities into intuitive, usable product experiences.

I designed and delivered AI-powered features that integrated seamlessly into existing platforms and design systems, ensuring consistency, scalability, and adoption while maintaining a strong focus on trust, usability, and measurable impact.

As Director of Design and Lead Product Designer for VTS Lease, I led design strategy and execution across the leasing product, supporting brokers and leasing teams with mission-critical workflows. I managed and mentored a diverse team of product designers, including the designer responsible for the VTS Lease iOS and Android applications, fostering strong craft, collaboration, and career growth.

I partnered closely with Product and Engineering leadership, helping onboard new product managers and coaching them on design thinking, user-centered decision-making, and effective product management practices. I led extensive user research and vision-level prototyping focused on broker workflows, helping define long-term product direction and validate solutions early.

As the lead designer on key initiatives, I redesigned the proposal creation experience to incorporate financial analysis, significantly improving usability, reducing error rates, and increasing proposal attachment rates. I also collaborated with the design systems team to expand component coverage and consistency across the product, enabling faster and more scalable delivery.

Throughout my tenure, I worked closely with squad engineers and engineering leadership to ensure solutions were technically sound, scalable, and delivered with high quality across web and mobile platforms.

As a Lead Product Designer at The Knot and The Bump, I led end-to-end product design across multiple high-traffic consumer platforms, owning experiences that directly impacted growth, conversion, and engagement at scale.

I led design for The Knot’s vendor marketplace, improving page views, conversion rates, and SEO performance across vendor discovery and profile experiences. I also owned design for The Knot’s wedding website platform, increasing adoption, conversion, and the total number of websites created by couples.

At The Bump, I led design for the baby registry experience, driving measurable increases in registries created, items added per registry, and gifts purchased per order. I also designed The Bump’s pregnancy question platform and contributed to major feature releases for the pregnancy mobile app, delivering new capabilities across critical stages of the user journey.

A core part of my role involved rigorous, continuous validation. I frequently ran usability testing, live A/B experiments, user interviews (both in-person and remote), and surveys to guide discovery, compare design approaches, and measure impact against key success metrics.

This role strengthened my ability to blend user empathy, experimentation, and business outcomes—shipping experiences that scaled to millions of users while continuously improving performance.

Agencies: Sapient Nitro, Alexander Interactive

In-House: Macy’s, La Prairie, ShutterStock

As Creative Director for e-Commerce and In-Store Marketing at Jimmy Jazz, I led the design, production, and ongoing optimization of the brand’s digital and retail experiences. I designed and launched the initial versions of the Jimmy Jazz e-commerce site and continuously iterated on the platform using performance metrics, testing, and user feedback to drive growth.

Through data-informed design and experimentation, I consistently improved key business metrics including page views, conversion rates, items per order, and average order value. I conducted in-person user research and usability testing to validate design decisions and identify opportunities for improvement across the customer journey.

I owned end-to-end e-commerce production, managing the full lifecycle of digital merchandising—from item processing and photography to content writing, retouching, and deployment. I also managed the e-commerce photo studio and led a multidisciplinary team of writers, photographers, and retouchers to ensure high-quality, on-brand output at scale.

Beyond digital, I managed the design and production of in-store marketing, including monthly signage refreshes and the development of reusable in-store sign libraries. I also led the design, production, and merchandising strategy for all email campaigns, including weekly emails that accounted for approximately 20% of total e-commerce revenue.

This role combined creative leadership, operational rigor, and performance optimization—laying the foundation for my later work in product design, experimentation, and data-driven UX.