• Led design for a 0→1 fintech platform translating complex IRS and payroll systems into intuitive experiences.

• Increased onboarding conversion from ~20% to ~52% through flow redesign and value framing.

• Defined and launched web onboarding funnel end-to-end to support acquisition.

• Worked directly with CEO/CTO to shape product strategy and roadmap.

• Built scalable design foundations and improved design–engineering alignment.

Designed and built end-to-end e-commerce experience on Shopify, leading UX, visual design, and front-end implementation while laying product and brand foundation to support future growth.

Built system components and interaction patterns for Amazon Devices, improving clarity and consistency across product surfaces and supporting faster, more reliable design implementation.

Designed core web and mobile workflows for a major financial services client, and created supporting components and documentation that enhanced usability and strengthened the overall product experience.

Led visual design for an ESG report for a real estate client preparing for IPO, creating visual systems, iconography, illustrations, and brand guidelines that enhanced clarity and elevated investor-facing communications.