# Erica Gao

> Founding Product Designer at Halfmore

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/ericagao

Product designer with experience across Amazon, frog, and PwC. With an early background in cognitive science and visual arts, I bring an instinct for clarity, empathy, and craft into the world of systems and digital products. I’m drawn to turning complex problems into intuitive, scalable experiences through thoughtful design and a deep curiosity for how technology shapes human behavior.

## Work Experience
### Founding Product Designer @ Halfmore, Inc.
Jan 2025 – Present | Palo Alto, CA
- Led design for a 0→1 fintech platform translating complex IRS and payroll systems into intuitive experiences.
- Increased onboarding conversion from ~20% to ~52% through flow redesign and value framing.
- Defined and launched web onboarding funnel end-to-end to support acquisition.
- Worked directly with CEO/CTO to shape product strategy and roadmap.
- Built scalable design foundations and improved design–engineering alignment.

### Product & Brand Designer @ MonaCouture
Jan 2023 – Jan 2025 | San Francisco Bay Area
Designed and built end-to-end e-commerce experience on Shopify, leading UX, visual design, and front-end implementation while laying product and brand foundation to support future growth.

### UX Designer @ Amazon
Jan 2022 – Jan 2023 | San Francisco Bay Area
Built system components and interaction patterns for Amazon Devices, improving clarity and consistency across product surfaces and supporting faster, more reliable design implementation.

### Interaction Designer @ frog
Jan 2021 – Jan 2022
Designed core web and mobile workflows for a major financial services client, and created supporting components and documentation that enhanced usability and strengthened the overall product experience.

### Visual Designer @ PwC
Jan 2021 – Jan 2021
Led visual design for an ESG report for a real estate client preparing for IPO, creating visual systems, iconography, illustrations, and brand guidelines that enhanced clarity and elevated investor-facing communications.

### Experience Designer @ Pathstream
Jan 2019 – Jan 2019 | San Francisco, California

### UX Designer @ The AMENA Center for Entrepreneurship and Development in Asia, the Middle East and North Africa
Jan 2018 – Jan 2018 | Berkeley, CA
• Collaborated in a team of 4 with a Google UX Design mentor to build an online platform for Amal, a legal software program that allows women in the MENA countries to access their residential rights.
• Responsible for end-to-end design including sketches, wireframes, visual design, interaction design, and prototype.


## Education
### Bachelor of Arts - BA in Cognitive Science
University of California, Berkeley

### Master of Arts - MA in Interaction Design, UI/UX
Academy of Art University


## Contact & Social
- LinkedIn: https://linkedin.com/in/ericagao
- Portfolio: https://ericagao.webflow.io

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Source: https://flows.cv/ericagao
JSON Resume: https://flows.cv/ericagao/resume.json
Last updated: 2026-04-13