• Led the complete redesign of a B2B SaaS anti-piracy and copyright infringement application used by major entertainment studios, publishing companies, and sports broadcasting companies.

• Increased monthly app usage by transforming a non-functional app with poor UX into a highly usable, intuitive platform.

• Spearheaded the UX/UI design and integration of a unique feature that stops live piracy in real-time by working directly with CDNs, setting new standards in the anti-piracy industry.

• Handled branding and led a website redesign to align with the company's new products and overall business strategy.

• Led design research, strategy, prototyping, and optimizations for home security

and senior health verticals.

• Created engaging end-to-end user experiences for clients such as ADT, SimpliSafe,

Vivint, Medical Guardian, and MobileHelp.

• Ideated and hand-off 5+ optimization tests to the Dev team per month.