When COVID hit the autonomous transportation industry hard, I hit pause on my consultancy and accepted a new challenge to drive industry disruption, scale and grow a startup.

As one of 6 employees of this provider of high-speed wireless internet to remote areas, I applied my entrepreneurial and design background to spearhead a strategy that drove growth.

HIGHLIGHTS:

• Stood up Business Development organization and developed training that ensured the team’s evolution into product authorities – enabling them to capture 90% market share in several rural communities.

• Harnessed digital tools like Google Earth and Tower Coverage to pinpoint coverage gaps instrumental to infrastructure planning – a strategy that enabled swift expansion of our service footprint in California.

• Oversaw key marketing efforts including design production, geofenced digital and traditional advertising, ad and blog copy.

• Performed and presented quantitative research and analysis to support all aspects of operations and drive strategic decision-making by our Executive Leadership team.

As a recent Industrial Design graduate specializing in Transformation Design, I founded this consultancy dedicated to providing thought leadership and education, and to support the evangelization and commercialization of autonomous transportation.

I developed and facilitated presentations that bridged the Engineering–Manufacturing–Creative divide delivered to diverse audiences that included Professors, Executives and Engineers at Uber, Lyft, Mercedes-Benz, Google and a transportation think tank.

As an enclosed cabin micro electric vehicle AV futurist, I was honored to speak to 400+ at the Tesla Motor Connect Convention in Santa Clara, authored published articles and appeared on the Talking Tesla podcast.

While exercising the left side of my brain first as a Digital Designer and then earning a degree in Industrial Design, I put the right side to use by performing quantitative research and analysis instrumental to the strategy that grew my 5-state real estate investment portfolio 5X.

In addition, I negotiated all contracts and built a network of vetted contractors.

I directed digital and web design projects from concept-to-completion for diverse clients, including grassroots startups, local small businesses and Cisco (D&I campaign).

Wearing multiple hats as an entrepreneur, I generated buzz and raised brand awareness through organic social media marketing and expanded my client roster thanks to my word-of-mouth reputation for quality and research-driven UX design.

I transformed the writings of futurist author Neal Stephenson into this startup’s Daymare live-action video game.

In this role, I directed the $2M, 19-month design and build of game missions and led a 15-member software engineering team trained on custom scripting language.