# Eric Bergerson > Industrial Design Strategist Passionately Shaping the Future of Autonomous Transportation | Lead Teams from Design Strategy to Concept Development | Strategies Grounded in Research, Data Analysis + UED Expertise Location: San Francisco Bay Area, United States Profile: https://flows.cv/ericbergerson While many might consider my “superpower” to be my passion for industrial design strategy, the truth is I’m a long-time car addict, science nerd and tech geek skilled at leading teams that take industry disruption from vision to reality – and am eager to help shape the future of autonomous transportation. I founded Bergeron Design to contribute to evangelizing the vision that AVs will save lives and cause unprecedented economic transformation in our lifetime – and have shared this message with teams at Uber, Lyft, Google and Mercedes-Benz, with think tanks and academia, on podcasts, through articles and at conventions (including the Tesla Motor Connect Convention). CONTACT: 📧 bergersondesign@gmail.com 𝗪𝗛𝗬 𝗠𝗘? ✔ I exhibited unique and award-winning vehicle concepts, including a state-of-the-art cabin motorcycle that launched my AV micromobility obsession while studying Industrial Design – where I honed surface development, digital rendering and sketching talents. ✔ I’ve been recruited to scale startups, launched 2 of my own, and have been brought in to stand up and lead teams that make a CEO’s vision for disruption reality. ✔ At ease amidst ambiguity, I adapt swiftly to wearing multiple hats including Design, Marketing, Commercialization and Customer Experience. ✔ Equally left- and right-brained (my first degree was in Physics), the strategies and product roadmaps I create are grounded in quantitative research and analysis, UED and design thinking. ## Work Experience ### Director of Sales, Business Development + Customer Experience | Data Analysis @ Oasis Broadband Internet Jan 2020 – Present | Truckee, California, United States When COVID hit the autonomous transportation industry hard, I hit pause on my consultancy and accepted a new challenge to drive industry disruption, scale and grow a startup. As one of 6 employees of this provider of high-speed wireless internet to remote areas, I applied my entrepreneurial and design background to spearhead a strategy that drove growth. HIGHLIGHTS: - Stood up Business Development organization and developed training that ensured the team’s evolution into product authorities – enabling them to capture 90% market share in several rural communities. - Harnessed digital tools like Google Earth and Tower Coverage to pinpoint coverage gaps instrumental to infrastructure planning – a strategy that enabled swift expansion of our service footprint in California. - Oversaw key marketing efforts including design production, geofenced digital and traditional advertising, ad and blog copy. - Performed and presented quantitative research and analysis to support all aspects of operations and drive strategic decision-making by our Executive Leadership team. ### Industrial Design Specialist / Strategist – Owner/Founder | Autonomous Vehicles, Concept Development @ Bergerson Design Jan 2012 – Jan 2020 | San Francisco, California, United States As a recent Industrial Design graduate specializing in Transformation Design, I founded this consultancy dedicated to providing thought leadership and education, and to support the evangelization and commercialization of autonomous transportation. I developed and facilitated presentations that bridged the Engineering–Manufacturing–Creative divide delivered to diverse audiences that included Professors, Executives and Engineers at Uber, Lyft, Mercedes-Benz, Google and a transportation think tank. As an enclosed cabin micro electric vehicle AV futurist, I was honored to speak to 400+ at the Tesla Motor Connect Convention in Santa Clara, authored published articles and appeared on the Talking Tesla podcast. ### Owner / Founder @ Bergerson Group Real Estate, LLC Jan 2002 – Jan 2014 | San Francisco Bay Area, CA While exercising the left side of my brain first as a Digital Designer and then earning a degree in Industrial Design, I put the right side to use by performing quantitative research and analysis instrumental to the strategy that grew my 5-state real estate investment portfolio 5X. In addition, I negotiated all contracts and built a network of vetted contractors. ### Senior Digital Designer / Owner / Founder | UED, Adobe Creative Suite, Design Management @ Phoenix Designs Jan 1997 – Jan 2010 | San Francisco, CA I directed digital and web design projects from concept-to-completion for diverse clients, including grassroots startups, local small businesses and Cisco (D&I campaign). Wearing multiple hats as an entrepreneur, I generated buzz and raised brand awareness through organic social media marketing and expanded my client roster thanks to my word-of-mouth reputation for quality and research-driven UX design. ### Product Manager / Producer | Product Design, Design Strategy @ Anyriver Entertainment Jan 1996 – Jan 1997 | South San Franciso, CA I transformed the writings of futurist author Neal Stephenson into this startup’s Daymare live-action video game. In this role, I directed the $2M, 19-month design and build of game missions and led a 15-member software engineering team trained on custom scripting language. ### QA Tester to Project Lead / Assistant Producer | Product Design, Design Strategy @ Hasbro Interactive Jan 1995 – Jan 1996 | Palo Alto, CA, etc I ascended from QA tester to Assistant Producer at this toy and game giant’s tech startup, where I participated in the design and production of the company’s first software edutainment products for children. ## Education ### BA in Physics Pomona College ### BFA in Industrial Design Academy of Art University ### Hutchinson High School ## Contact & Social - LinkedIn: https://linkedin.com/in/ericbergerson - Website: http://BergersonDesign.com --- Source: https://flows.cv/ericbergerson JSON Resume: https://flows.cv/ericbergerson/resume.json Last updated: 2026-04-05