# Eric Broers

> Product Designer with 8 years of experience from startups to Big Orgs in healthcare, SaaS, and maybe a lil’ AI.

Location: United States, United States
Profile: https://flows.cv/ericbroers

Product Designer with 8 years experience from startups to large companies across a variety of industries including healthcare, SaaS, and AI. If we aren’t designing for humans, then who are we making things for?

I'd love to hear from you at hi@ericbroers.com


Skills 
UX design, UX research, taxonomy, product design, prototyping, design studio, prompt engineering, pixel-perfect design, journey mapping, branded visual assets, machine learning, AI product design, generative AI integration, interaction design, information architecture, design systems, component libraries, responsive design, accessibility, behavioral design, systems thinking, ethical design, design handoff, design QA, agile, mockups, cross-functional collaboration, content strategy, heuristic evaluation, moderated testing, personas, project management, client relations, communication artifacts, human-centered design, user centered design, rapid prototyping, automation, AI productivity, heuristic analysis,  troubleshooting, responsive web design, web content accessibility guidelines (WCAG), ethical decision making, cross team collaboration, 
user personas, visual communication, user experience testing, customer relations management (CRM), e-commerce consulting, web standards, customer analytics, predictive analytics

Leadership Qualities 
Honesty, integrity, collaboration, accountability, creativity, innovation, decision-making capabilities, grit, confidence, delegation, coaching empowerment, empathy, clarity, presentation, public speaking, emotional intelligence, humility, transparency

## Work Experience
### Product and experience designer @ HiERICBRO
Jan 2006 – Present | San Francisco Bay Area
I collaborate with clients, galleries, event spaces, and fellow artists to bring creative visions to life. By curating and sharing engaging content, I’ve grown my social media following from just 15 to over 4,000. I’m expanding global visibility by exhibiting work internationally, designing custom merchandise that resonates with diverse audiences, and delivering end-to-end mural design services from concept to consultation, to on-site creation with the goal of boosting engagement and elevating brand identity.

### Product Designer @ MyGrowthub
Jan 2025 – Present | Chicago, Illinois, United States
• Defining product goals and streamlined flows, boosting website usability by 30%
• Leading quantitative user research to guide stakeholder decision-making and product strategy
• Auditing the site to uncover improvements and designing solutions that ensured a cohesive, user-friendly experience
• Collaborating with cross-functional teams in an agile environment that aligns with user needs and business goals

### Product Designer @ Blue Shield of California
Jan 2024 – Jan 2024 | Oakland, California, United States
• Increased team efficiency and clarity by aligning cross-functional stakeholders through collaborative efforts with product and engineering
• Raised design quality and usability across features by leading design reviews
• Improved user experience by creating research-based personas and journey maps that clarified pain points and informed design strategy
• Accelerated product innovation by applying iterative design methods

### Product Designer @ Information Service (confidential)
Jan 2022 – Jan 2023 | San Francisco Bay Area
•Ensured inclusive experiences by applying human-centered design principles and
 meeting accessibility standards across all projects
•Discovered key user needs by analyzing real-world use cases, leading to more 
targeted design solutions
•Defined clear project goals that streamlined communication and aligned team expectations
•Helped shape the narrative and visuals of presentations through design reviews, 
contributing to a strong investor response and strategic buy-in

### Product Designer @ Dayani
Jan 2022 – Jan 2022 | San Francisco Bay Area
•Identified key user needs by conducting interviews and analyzing real-world use cases, leading to more targeted design solutions
•Partnered with developers, product managers, and stakeholders to present pixel-perfect designs within tight deadlines, maintaining 98% client satisfaction rate
•Ensured inclusive experiences by applying human-centered design principles and meeting accessibility standards across all projects
•Improved sprint efficiency and reduced implementation errors by delivering developer-ready specs and redlines for seamless handoff

### Product Designer @ Textio
Jan 2022 – Jan 2022 | Seattle, Washington, United States
•Improved user experience and business outcomes by leading research initiatives including 
usability tests, surveys, and interviews
•Translated user insights into actionable design improvements by uncovering needs and 
identifying product opportunities
•Delivered high‑value MVP features by iterating quickly based on user feedback within an 
agile process
•Accelerated team alignment and iteration by creating and presenting concepts and 
interactive prototypes

### Naming Consultant @ Thud Pow
Jan 1998 – Jan 2022 | San Francisco Bay Area
Naming organizations, art, teams, and bands since 1998. My portfolio can be viewed at thudpow.com. (Named the site as well)

When choosing a name for you, there is a lot to consider. I am happy to help.
Can you shout it in a crowded bar and be heard?
Will it look good on a t-shirt?
Does it speak to the unique personality of you and your project?
Will it be memorable?
Is the domain name available? 
Is anyone else using it?

### UX Design Apprentice @ General Assembly
Jan 2021 – Jan 2022 | Remote
UX designer | eCommerce concept project | November 2021
Completed eCommerce redesign for DC based plant shop as part of a class project
Conducted comparative analysis and collaborative design studio to ideate solutions to improve user interaction with eCommerce redesign
Designed mid-fidelity prototype using Figma and Miro
Posted case study in Medium

### UX Design Apprentice @ General Assembly
Jan 2021 – Jan 2021 | Remote
UX designer | eCommerce concept project | November 2021
Completed eCommerce redesign for DC based plant shop as part of a class project
Conducted comparative analysis and collaborative design studio to ideate solutions to improve user interaction with eCommerce redesign
Designed mid-fidelity prototype using Figma and Miro
Posted case study in Medium

### Product Manager/ Trainer @ Wix.com
Jan 2010 – Jan 2021 | San Francisco, California, United States
•Defined clear project goals that streamlined communication and aligned expectations
•Developed training programs and implemented progress tracking systems to 
elevate team efficiency by 50%
•Collaborated cross-functionally and internationally, defining third-party tool 
issues that 100% boosted user and client satisfaction  
•Prioritized features and enhancements through user feedback and business 
goals to maximize user satisfaction and product value


## Education
### Certificate in Artificial Intelligence
Stanford University

### UI/UX
General Assembly


## Contact & Social
- LinkedIn: https://linkedin.com/in/eric-broers
- Website: https://ericbroers.com

---
Source: https://flows.cv/ericbroers
JSON Resume: https://flows.cv/ericbroers/resume.json
Last updated: 2026-04-08