# Eric Chang

> Growth at Sofi | Ex-Meta | Ex-Binance | Kellogg MBA

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/ericchang2

I'm a product leader that loves learning about new technologies (AI, Crypto, VR) and making them easily accessible to the masses. Strengths in synthesizing data, creativity, and customer empathy. 

Kellogg MBA with work experience from Oculus, Facebook, Intuit, Nike, and ExxonMobil. I've developed skills in:
- Extensive experience in both B2B and Consumer 
- Effective user activation through user onboarding and education
- Developing strategy and getting buy in for ambitious visions  
- Running experiments and diving into data 
- Wireframing concepts and collaborating with designers
- Leading design thinking and customer interviews to define customer problems
- Product management from idea to launch using an agile approach

## Work Experience
### Growth Product Manager @ SoFi
Jan 2024 – Present | San Francisco Bay Area

### Volunteer AI Product Manager @ Cancer Patient Lab
Jan 2025 – Present
Helping cancer patients and caregivers find community and the treatment options that go beyond the 'standard of care'. Leading the development of an AI chatbot and the web experience in my free time.

### Head of Product and Design @ Trust Wallet
Jan 2022 – Jan 2024
- Joined as first PM to build and lead PM and Design team (9 total), growing Trust Wallet to the number 1 mobile crypto wallet serving millions of users
- Led cross functional efforts to improve onboarding, retention, and monetization
- Launched Chrome Extension from scratch and grew it to 1M installs
- Led large cross functional team to launch Binance Web3 Wallet to serve its 150M+ users
- Launched ChatGPT support bot to improve ticket resolution time and free up support resources

### Oculus Lead PM for VR Fitness @ Meta
Jan 2020 – Jan 2022 | Burlingame, California, United States
VR Fitness 
- Grew fitness category to over 2M users by launching Oculus Move movement tracker 
- Launched Apple Health integration (top pain point for users) and led workstreams with marketing, privacy, hardware, and partnerships
- Managed two PMs 

VR Growth
- Led user onboarding and activation for all Oculus hardware, including the millions of successful Quest2 devices

### Product Manager @ Meta
Jan 2017 – Jan 2020 | Menlo Park
Community Integrity - Review Platform
- Built software to educate global content reviewers of the dynamic policies, ultimately driving up accuracy, resiliency, and efficiency.

Pages Manager App on iOS and Android
 - Led iOS and Android team to re-imagine Pages Manager Mobile app for FB's millions of business owners, improving the user experience and decreasing noisy notifs.

### Owner @ Bilingual Baby Toys
Jan 2016 – Jan 2018 | San Francisco Bay Area
Developing toys to help kids play smarter and connect to other cultures. Launched a puzzle to teach counting in mandarin Chinese and sold on amazon

### Senior Product Manager @ Talkdesk
Jan 2016 – Jan 2017 | San Francisco Bay Area
- Successfully launched 0→1 desktop app with 80% customer adoption in 2 months
- Grew adoption of Salesforce product to half of our large enterprise customers

### Senior Product Manager @ Radius Intelligence
Jan 2015 – Jan 2016 | San Francisco Bay Area
- Closed enterprise deals ($5.6M) by collaborating with sales and customer success.
- Revamped Salesforce App based on customer feedback, increasing mo. users by 95%

### Product Manager Demandforce @ Intuit
Jan 2014 – Jan 2015 | San Francisco Bay Area
- Managed direct mail product ($3M revenue), led refactor, and increased revenue 16% 
- Led NPS customer feedback analysis to identify areas of improvement and influence roadmap

### Product Manager HR Compliance @ Intuit
Jan 2013 – Jan 2014 | San Francisco Bay Area
- Owned labor law product and increased overall purchase conversions by 90% using A/B testing 
- Created a self help tool to decrease customer support contacts by 20%, saving $92k per year in 
    support costs

### Innovation Intern, Digital Sport @ Nike
Jan 2012 – Jan 2012
- Assessed competitors, led focus groups, and transformed insights into a consumer experience for sleep tracking

### Turnaround Project Manager @ ExxonMobil
Jan 2007 – Jan 2011
- Led Mechanical Engineering efforts for a successful $184 million turnaround project 
- Launched a new hire training program to develop skills and improve onboarding experience
- Managed a team of five engineers at an external agency to meet deliverables and reduce costs 
    by $230,000 through process improvement


## Education
### MBA & MEM; Bachelor of Science in Marketing, Entrepreneurship, Design, Operations
Northwestern University - Kellogg School of Management

### Bachelor of Science in Mechanical Engineering
The University of Texas at Austin

### The University of Hong Kong


## Contact & Social
- LinkedIn: https://linkedin.com/in/echang2013

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Source: https://flows.cv/ericchang2
JSON Resume: https://flows.cv/ericchang2/resume.json
Last updated: 2026-04-05