# Eric Dorf > Sr. Lead UX Designer @ Google | Adj. Professor @ CCA | Mentor Location: San Francisco, California, United States Profile: https://flows.cv/ericdorf I'm a recipient of design awards from Time Magazine, Fast Company, Core 77, and IxDa. I help companies create and bring to market meaningful products, services, and experiences. I'm a designer with a background in developing digital and physical products, an expertise in visual thinking, and a passion for making experiences that people love to use. A designer and design strategist by training, I have a strong track record of leading cross-functional teams and working with diverse teams helping to bring big ideas to life. I believe in the importance of being authentic and bold when creating novel solutions. I apply innovative design principles holistically and effective product strategies to create an optimal user experience that is consistent with the company's culture and business model, design principles and the end-user's context. I have worked with a diverse set of Fortune 500, agencies and startup brands such as: Autodesk, Dreamworks, eBay, Intuit, Mattel, Oracle, Food Network, and more. When I'm not at my desk, I'm out exploring the Bay Area, dining at San Francisco’s tastiest restaurants or teaching classes for up and coming designers. Specialties: Gemini Wearable Design Smart Things Design Design leadership VR/AR Design Artificial intelligence (AI) Design Generative AI Augmented Reality Design Voice UX IoT Blockchain & cryptocurrency UX User Interface Design User Experience Design Visual Design Mobile Interface Design Mobile Strategy Social Design ## Work Experience ### Sr. Lead UX Designer | Google Gemini AI, Consumer & Dev Platform Innovation @ Google Jan 2018 – Present | San Francisco Bay Area As a Senior Lead UX Designer at Google, I thrive on ambiguity, leading the design vision for our AI products by tackling our most complex Gemini experiences, undefined problems. As a cultural steward, I bring clarity to new initiatives, establishing the foundational principles and strategies that guide the work of my teams. The work I've had the privilege of leading has been recognized and awarded: * Design work showcased at Google I/O 2024 & 2025, highlighting UX design AI innovation. * Honored with the "Google Design Best Of" award for a truly transformative product experience. * Received a "How Awards" distinction from SVP for delivering significant business impact and positively influencing our customers, products, and culture.
 I'm part of an exclusive UX design leadership group who are defining the future of AI experiences. ### Sr. Lead UX Designer | Google Search @ Google Jan 2018 – Jan 2019 As a Sr. Lead UX Designer, pioneered and defined the UX design vision and and cross-platform design strategy for the Google Search app. Championed a unified design system and UX framework as I mentored and led designers to drive alignment across our portfolio design teams. ### Adjunct Professor - Artificial Intelligence & UX Design, Masters @ California College of the Arts Jan 2023 – Present | San Francisco Bay Area I teach emerging design leaders how to drive innovation through AI-powered interaction design, strategic UX thinking, and hands-on prototyping. ### Sr. Lecturer - Gen AI, LLM, AR, VR, & Wearable experiences @ University of California, Santa Cruz Jan 2012 – Present As part of the UCSC teaching faculty, I teach Mobile UX/UI Design with a focus on emerging technologies like Apple Watch, generative AI, LLMs, Voice UX, Android Wear, iOS, virtual reality, and smart devices. The course prepares the next generation of UX designers by covering mobile interface patterns, core design principles, and hands-on prototyping. Students learn to create innovative, user-centered experiences across emerging platforms. ### UX/UI Advisor @ 500 Startups Jan 2016 – Present Mentor and help startups design optimal and coherent UX. ### Principal UX Advisor @ Springboard Jan 2012 – Jan 2020 | San Francisco Bay Area ### Director of UX/UI Design (Megastar Acquired) @ Riva Technology And Entertainment Jan 2017 – Jan 2018 | SF Bay Area Riva Technology and Entertainment is a world-famous gaming technology and esports company. Originally MSM, my company had acquired Riva Technology and Entertainment ("RTE") https://www.rte.com.au/ In my role, I created UX/UI designs and developing comprehensive digital product strategies for the first worldwide mobile talent competition app, Megastar. Managing designers and ensuring the highest quality of user-centered designs across a multitude of new product experiences. Megastar is the world's first global crowdsourced online talent competition platform in partnership with 8 time Grammy Award winning artist, Usher (ASX listed) Megastar gives Performers of all kinds a global stage to showcase their talents and puts the audience in charge of who rises and falls in the US and Bollywood celebrities in the India markets. Megastar featured in the Apple App store and showcased on - Late Late Show (James Corden) - Ellen - Extra Usher joins Megastar: https://smallcaps.com.au/usher-megastar-judge-brand-ambassador/ The company is currently headquartered in the SF Bay Area and Sydney, Australia. ### Principal UX Advisor @ Propy Inc. Jan 2017 – Jan 2018 | San Francisco Bay Area Propy is the first real estate company focused on crypto blockchain technology and property transaction management for brokers and agents using cryptocurrencies. ### Head of UX Design @ Mattel, Inc. Jan 2016 – Jan 2017 | San Francisco Bay Area Strengthened and led Mattel’s digital AI smart home technology capabilities by creating the world's first smart nursery. Closely partnering with product management, data science, firmware, and engineering leadership to design the next generation of smart technology using generative AI and LLM. Performed ethnographic studies in China and U.S to establish product design direction. ### Director of UX/UI Design (Acquired by Mattel) @ sproutling Jan 2015 – Jan 2016 | San Francisco Bay Area * Acquired by Mattel * Fast Company 2015 Innovation By Design Award winner * Time - Featured in Time Magazine & The 25 Best Inventions of 2015 * Featured in Wired Magazine * Most Innovative Wearable CES Winner As head of design, led the creation of design for smart wearable baby monitors and played key part in Mattel acquisition. Created a design culture and formed Agile design sprints which sped up development 50%; answered key business questions in all design phases. Sproutling is the World's First Sensing, Learning, Predicting Baby Monitor. A wearable band for your baby, a smart charger and a mobile app work together to not only monitor more effectively but learn and predict your baby's sleep habits and optimal sleep conditions. Sproutling band is equipped with a smart sensor that senses heart rate, skin temperature, motion and position. It communicates with the app on your phone and lets you know if your baby is sleeping soundly or if something is wrong. Sproutling is a technology company that creates thoughtfully designed products to help parents and their families thrive. We aim to make parenting a little less worrisome and a lot more fun by providing easy-to-use and delightful tools that offer insights into the well-being of their kids at different ages. ### Lead Principal UX/UI Designer @ Autodesk Jan 2011 – Jan 2014 | San Francisco Bay Area * Lead and designed Autodesk’s Human Interface Guidelines user experience and product brand for Autodesk’s web and mobile AR application ecosystem. * Lead a global cross-functional team of User Experience Architects, Interaction Designers, Visual Designers to design Autodesk's signature web and mobile design patterns. * Pioneered Autodesk’s unique process for setting vision and translating it into achievable objectives. * Developed Lean UX Agile design process implementation for the design unification of UI across Autodesk’s 8 flagship products. * Led the unification of UI frameworks across Autodesk’s 4 flagship products ### Instructor - UX/UI Design @ General Assembly Jan 2012 – Jan 2013 | San Francisco Bay Area General Assembly is a global network of campuses providing educational opportunities in technology, entrepreneurship and design. We are creating a global community of individuals empowered to pursue work they love by offering immersive programs, long-form courses and classes & workshops on the most relevant skills of the 21st century. ### UX/UI Design Lecturer @ Stanford University Jan 2012 – Jan 2013 | Palo Alto Teaching mobile UX/UI Design for augmented reality(AR), voice ux, virtual reality (VR), mobile, wearables, and smart devices experiences. ### Director of UX/UI Design @ Startup Monthly Jan 2009 – Jan 2013 | San Francisco Bay Area ### MBA Design Strategy @ California College of the Arts Jan 2009 – Jan 2011 | San Francisco Ranked one of the top 30 world's best design programs, Bloomberg Businessweek. This program blends design with business education and is geared towards developing professionals that approach business problems with the context of overall user experience. ### User Interface Designer @ eBay Inc - Shopping.com Jan 2010 – Jan 2010 ### User Experience Designer @ ZER01 Jan 2009 – Jan 2009 ### User Interface Designer @ Oracle Jan 2008 – Jan 2008 ### User Experience Designer @ Iron Mountain Jan 2008 – Jan 2008 ### Visual Designer @ Sliced Bread Design Jan 2002 – Jan 2008 ### User Interface Designer @ Intuit Jan 2007 – Jan 2007 ### User Experience Designer @ Web Enertia Jan 2004 – Jan 2004 ## Education ### MBA in Design Strategy in Design California College of the Arts ### University of California, Berkeley ### BFA Digital Interaction Media Design in BA Graphic Design, Minor in Creative Advertising San José State University ## Contact & Social - LinkedIn: https://linkedin.com/in/ericdorf --- Source: https://flows.cv/ericdorf JSON Resume: https://flows.cv/ericdorf/resume.json Last updated: 2026-03-30