I managed and expanded the brand design team from a single designer to a full in-house team with additional contractors. I oversaw the team's budget, streamlined design operations, and led strategic initiatives to maintain brand consistency across all company channels. My leadership contributed significantly to Fastly’s IPO, enhancing brand recognition and engagement through innovative visual designs and effective collaboration with agencies and vendors. My efforts notably reduced vendor costs by over 85%, simultaneously improving quality and speeding up project delivery.

I led creative direction for brand design initiatives, including the development of logo marks and airport digital signage. I managed the transition to an offshore agency design support model and led a team of designers in Buenos Aires. My key achievements include directing the branding for the launch of United Polaris Business Class, from initial concept through to logo design and comprehensive brand execution, and managing special projects like airplane designs for high-profile partnerships. My role ensured that all design initiatives aligned seamlessly with United’s brand identity and digital experience framework.

➤ Senior Manager, Marketing Campaign and Content Design – United Airlines, Chicago, IL – 2011 to 2014

➤ Media Design Manager – United Airlines, Chicago, IL – 2006 to 2011

➤ Sr. Web Graphic Designer – United Airlines, Chicago, IL – 2005 to 2006